HYDE LOUNGE AT LAS VEGAS ARENA TO DEBUT IN SPRING 2016

sbe and Las Vegas Arena Announce Revolutionary Arena Nightlife Experience

sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, announced today the launch of Hyde Lounge at Las Vegas Arena set to open in April 2016. Hyde Lounge Las Vegas Arena will be the exclusive nightclub option at Las Vegas Arena, allowing guests to experience the height of service with views to match in an entertainment and sporting viewing experience unlike any other.

Hyde Lounge at Las Vegas Arena will be located high above the event action with two platforms extending over the arena seating for unparalleled viewing opportunities. The 18,000-square-foot space designed by Dakota Development and DesignAgency, will also feature an intimate lounge experience complete with bottle service, plush couches, high-energy DJs, VIP elevator access, a selection of culinary treats, and skyline views of the famed Las Vegas Strip.

sbe’s Hyde brand has been visionary in transforming how spectators enjoy entertainment and sporting events with its first evolution of the nightlife heritage brand Hyde Lounge at STAPLES Center in Los Angeles followed by Hyde at American Airlines Arena in Miami.

Las Vegas Arena, a 20,000-seat venue located between New York-New York Hotel & Casino and Monte Carlo Resort and Casino, has been developed through a partnership between AEG and MGM Resorts International.  The venue is scheduled to host more than 100 events annually including UFC, boxing and other sporting events; major headline entertainment, awards shows and special events.  The newest landmark will have a significant impact on the city’s entertainment landscape while providing Las Vegas visitors and the local community a guest experience second to none.

Sam Nazarian, sbe founder and CEO, said, “We are extremely proud to partner with the Las Vegas Arena team on this dynamic and forward-thinking development that will transform the Las Vegas landscape.  Hyde provides an unrivaled nightlife scene that will leave a footprint as we enhance the brand with this large-scale viewing and event driven destination.”

Rick Arpin, senior vice president of entertainment for MGM Resorts International, said, “We are creating a world-class venue that will deliver a number of memorable moments to our guests, with Hyde Lounge at the top of the list.  Hyde’s ability to engage guests in a high-energy Las Vegas atmosphere while enjoying a major concert or sporting event is exactly the type of environment we want inside the Arena; it will be nothing short of spectacular.”

Bob Newman, President, AEG Facilities, said, “Hyde Lounge and sbe have proven to be innovative and collaborative partners with their groundbreaking introduction of Hyde Lounge at STAPLES Center.  Nobody understands the club and lounge market and atmosphere better than sbe and we look forward to the unveiling of their newest masterpiece at the Las Vegas Arena.”