Mushroom Council Partners with Sodexo to Promote Blend Burgers and Encourage Produce Consumption
Sodexo’s Switch to Blend Burgers Will Reduce Fat, Calories and Sodium of Millions of Meals
To coincide with the launch of the Blend burger, Sodexo and the Mushroom Council designed marketing collateral featuring the Eat Brighter campaign developed by theProduce Marketing Association and Sesame Workshop as a part of their commitment to the Partnership for a Healthier America (PHA). The campaign was developed to encourage children to eat more fruits and vegetables by positioning popular Sesame Street characters on packages, posters and promotional materials. The custom materials developed for Sodexo elementary schools include posters and salad bar clings encouraging students to eat their fruits and vegetables.
Additional Sodexo segments are also utilizing the Blend to provide more nutritious burgers for their customers. Northwestern Dining, part of Sodexo’s University segment, participated in the James Beard Foundation’s Blended Burger Project, the national campaign challenging chefs across the country to blend mushrooms with ground meat for a “better” burger. Executive Chef Chris Studtmann blended 50% beef and 50% fresh mushrooms in a four-ounce burger to improve the flavor, texture and juiciness while also reducing calories, fat and sodium intake. Chef’s Better Burger Patty had 34% fewer calories, 38% less fat and half the cholesterol.
Sodexo and the Mushroom Council are both partners with PHA, the organization committed to working with the private sector to make healthier choices easier for busy parents and families and ensure the health of our nation’s youth.
About The Mushroom Council:
The Mushroom Council is composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms produced or imported annually. The mushroom program is authorized by the Mushroom Promotion, Research and Consumer Information Act of 1990 and is administered by the Mushroom Council under the supervision of the Agricultural Marketing Service. Research and promotion programs help to expand, maintain and develop markets for individual agricultural commodities in the United States and abroad. These industry self-help programs are requested and funded by the industry groups that they serve.