Caliwater, the all-natural cactus water super hydration beverage founded by actress Vanessa Hudgens and health mogul Oliver Trevena, recently announced that Grammy nominated global superstar Demi Lovato joined the brand. With a continued and amped up dedication to health and wellness, Demi excitedly joins Caliwater as a Brand Partner, Investor and Ambassador, with a goal to inspire people everywhere to make mindful choices with the beverages they consume.
Caliwater, which we have covered since it first came on the beverage scene in 2021, is a cactus water functional beverage sourced directly from the prickly pear cactus in the Sonoran Desert and is packed with five naturally occurring electrolytes, antioxidants, and essential nutrients to support hydration, and other health benefits. Caliwater is only half the calories and sugar compared to coconut water. The global electrolyte market is projected to reach almost 50 billion by 2028, with plant based hydration beverages accounting for nearly 15 billion of that market. According to recent surveys, “75% of American adults are chronically dehydrated and more than 50% of all US kids.” Solving this crisis has led to an increased interest in hydration beverages, and made room for the rapid expansion of Caliwater, which recently launched its product line in Sprouts, Albertsons and GNC Stores, a large increase to their national retail footprint.
In partnership with Caliwater Demi Lovato is bringing her passion for wellness to a broader audience, promoting healthy choices and self-care through hydration. “I have been a fan of CaliwaterⓇ for a while now and I am excited to officially partner with the brand. Caliwater is a delicious way to feel good, stay hydrated, and make sure I am getting the electrolytes, antioxidants, and essential nutrients that my body needs to stay healthy.”
Adds co-founder Oliver Trevena, “We’re thrilled to have Demi Lovato join the CaliwaterⓇ family.“Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing CaliwaterⓇ or finding joy in a healthy lifestyle.”
Food & Beverage sat down for an interview with Demi Lovato for a look inside her new partnership with Caliwater:
- Why did you want to Join Caliwater as a Brand partner, and official ambassador?
I believe in the brand and the products that they are offering. As my wellness journey continues to evolve, I know that hydration is such an important factor and the electrolytes, antioxidants and nutrients found in the prickly pear cactus that Caliwater made are so unique in the beverage space that I wanted to not just be an ambassador, but also a more involved brand partner.
- How did you end up officially joining the brand? Have you known Vanessa and Oliver for a long time?
I’ve been friends with Oliver and Vanessa for a while and I admire their dedication to wellness. I knew I loved the taste, and knowing the people behind the brand made it even more exciting to join.
- What about Caliwater makes you love to drink it, which is your favorite flavor?
I love drinking Caliwater because it not only tastes delicious, but it’s good for hydration, which is something I’ve been making an effort to improve in my life as I realize how important it is to overall health. My favorite flavor is definitely the peach mango.
- Is Caliwater a part of your daily routine, how do you typically enjoy the drink?
I love to drink Caliwater after a workout to replenish electrolytes and I always have one with dinner.
- What do you hope to bring to the brand by partnering?
I hope that I can bring my authenticity to the brand as someone who genuinely loves the product. People that follow me know that I’ve been on a wellness journey and hydration has become a big part of it, so partnering with this brand is the perfect fit.
- Do you plan to continue on a path of entrepreneurship and investing, more in the F&B space and consumer goods? Do you enjoy this world?
To be involved with a brand, it would have to be a product I use and enjoy because authenticity is key when you are working with a brand. So far, the entrepreneurship experience has been really exciting, and I’m always curious to try out new avenues.
- What are you most excited about with Caliwater?
My dream is to create my own flavor one day, I have some great ideas!
Some more background on Caliwater.
CaliwaterⓇ is an all-natural functional cactus water beverage founded by actress Vanessa Hudgens and health mogul, Oliver Trevena. Sourced from the prickly pear cactus in the Sonoran Desert, CaliwaterⓇ is rich in antioxidants, five naturally occurring electrolytes, vitamins and minerals. CaliwaterⓇ transcends the boundaries of mere hydration and through its prickly pear core ingredient, provides numerous benefits for health and well-being such as immunity support, digestion, and skin health. With a commitment to wellness and sustainability, Caliwater promotes a healthy lifestyle that is good for you– and the planet. Caliwater is also officially partnered with American Forests, By aligning Caliwater’s commitment to healthy living and sustainability with American Forests’ nearly 150-year legacy of leadership in forest restoration and conservation, this partnership seeks to inspire action and support for reforestation efforts across cities and landscapes.
Demi Lovato is a GRAMMY-nominated and award-winning musician, actor, advocate and New York Times best-selling author. First known for her onscreen talents, Demi soon became a musical phenomenon for her remarkable vocal ability. With over 50 billion streams earned worldwide, Demi has released eight original studio albums, all of which debuted in the Top 10 of the Billboard 200 and four which boast over one billion streams on Spotify. Most recently, Demi made her directorial debut with her acclaimed Hulu documentary Child Star. As an actor, Demi can next be seen in Stephanie Laing’s Tow alongside Octavia Spencer, Ariana DeBose, Rose Byrne and Dominic Sessa. With an audience of over 266 million on social media, Demi has established herself as a global sensation.
Learn more about the brand at www.drinkcaliwater.com and follow @caliwater on social platforms.
