SYRACUSE, NY (July 9, 2025) — BeerBoard, the leading provider of on-premise alcohol management technology, today announced a new partnership with Mark Anthony Brands, a prominent producer of premium beverage alcohol products. This collaboration will enable Mark Anthony Brands to incorporate real-time on-premise insights into their sales strategy—specifically for the fast-growing Ready-to-Drink (RTD) and Beyond Beer categories.
A Legacy of Innovation Meets Cutting-Edge Technology
Founded in 1996, Mark Anthony Brands is recognized globally for iconic products such as White Claw Hard Seltzer and Mike’s Hard Lemonade. The company has built its reputation on delivering high-quality beverages driven by consumer trends. As the RTD market continues to expand, this new data-driven partnership positions Mark Anthony Brands to stay ahead of the curve.
The Power of Real-Time Data
Through integration with BeerBoard’s proprietary Alcohol Intelligence (AI) platform, Mark Anthony Brands will gain access to detailed performance insights by brand, style, and category across on-premise locations in the U.S. This real-time data will allow the brand’s sales team to offer tailored, consultative support to their bar and restaurant partners.
“Partnering with BeerBoard is a game-changer for us,” said Katie Sheedy-Kirkhoff, Sr. Director of National Accounts On-Premise at Mark Anthony Brands. “It provides a powerful advantage—internally and externally. Internally, it enhances our understanding of consumer behavior. Externally, it helps us guide our operator partners with agnostic, data-driven planning and promotional strategies.”
Empowering Strategic Growth
BeerBoard’s AI platform will also provide customized market reporting, co-developed with Mark Anthony’s sales team, that informs targeted activations and product positioning in key regions. These reports will offer unmatched transparency into what consumers are ordering and when, empowering the brand to optimize inventory, marketing, and rollout strategies.
“Mark Anthony Brands is a leader in the beverage alcohol industry and is investing smartly in their on-premise partners,” said Mark Young, Founder & CEO of BeerBoard. “We’re proud to provide them with the insights needed to drive high-impact conversations and lasting growth.”
Staying Ahead in a Competitive Market
With the on-premise landscape continuing to evolve rapidly, access to granular, real-time insights is crucial. This partnership ensures Mark Anthony Brands remains not just competitive, but predictive in how it serves its customers and adapts to market dynamics.
By equipping its teams with data intelligence, the brand is further cementing its leadership in the RTD and Beyond Beer segments—while helping hospitality partners maximize revenue and streamline operations.
