Erha is the world’s first functional beverage brand infusing super herbs and powerful nutraceuticals, proven to optimize wellness. Creating a new category of functional beverages, Erha is pioneering the future of herbal medicine with a first-to-market line of powerful wellness drinks packed with scientifically-backed ingredients to support top consumer needs including digestion, stress, and allergy relief. The sleek, 8.4 ounce beverages are packaged in a modern, stylish and sustainable design.
As demand for holistic health skyrockets, with 80% of the world using herbs as primary medicine, Erha is uniquely positioned as the first and only beverage designed for allergy relief, while effectively addressing today’s most pervasive issues with its relax and digestion formulas. Recently launched across all Erewhon stores, it’s now available nationally at more than 450 Sprouts Farmers Market stores and online at Erha.com.
Founded by a seasoned marketing executive with a background in luxury fashion, beauty, and CPG, Erha was born from personal necessity—a lifelong struggle with environmental allergies led her to explore naturopathic solutions that changed her quality of life. Now, after two years of research and development with top herbalists and nutraceutical experts, she’s innovated a first-to-market line of wellness drinks with clinically supported ingredients for both immediate impact and long-term health benefits.
“Erha was born from a simple but powerful belief: everyone deserves to feel their best, every single day,” said Brooke Blashill, Founder of Erha. “By blending ancient herbal medicine with cutting-edge nutraceuticals, we’ve created an impactful way for people to maximize their health—naturally, effectively, and deliciously. This is more than a beverage; it’s a movement toward better living.”
Carefully Crafted for Premium Taste and Powerful Results
Erha is expertly formulated with scientific-backed ingredients and crafted with natural botanicals for superior taste. Erha’s proprietary formulas, branded as ‘Herbal Rx,’ deliver impactful results in one use of the 8.4 ounce beverage. The functional wellness brand is launching with three innovative products, including:
- Digestion: Invigorating blackberry hibiscus beverage that reduces bloating and IBS symptoms, supports regularity, optimizes digestive health and decreases post-meal glucose spikes. Excellent source of fiber (6 grams). Formulated with an FDA-approved dietary fiber with more than 120 clinical trials and the first low-FODMAP certified fiber.
- Relax: Soothing vanilla chai beverage that promotes deep rest and relaxation, supports occasional stress. Formulated with the strongest proprietary calm blend (1450 mg), with a high-impact dose of Magnesium, L-theanine, Gaba, Chamomile and Valerian. Melatonin-free.
- Allergy Relief: Revitalizing and immunity-boosting beverage with the fresh flavors of cucumber, apple and lemongrass. It’s a natural support for mild seasonal congestion and packed with quercetin and nettle to help suppress the histamine response in the body and reduce inflammation. High in antioxidant and anti-inflammatory powerhouse Acerola, a potent source of Vitamin C, with 70% of daily value of Vitamin C in one can.
“When crafting Erha, the integrity and efficacy of the ingredients was critical to create a powerful product that works,” said Kenn Israel, nutraceutical expert with over 30-years of R&D experience creating award-winning supplement products. “We examined numerous scientific studies and clinical research to inform the dosages and ultimately create the first high-performance, dietary supplement beverage that tastes great and delivers results.”
Stylish and Sustainable Design Standout in the Beverage Aisle
With an elevated and modern aesthetic, Erha’s stylish and sustainable aluminum packaging sets a new standard in the beverage aisle. Its minimalistic design, neutral color palette and silver script logo are inspired by the fusion of ancient and futuristic worlds – bringing a fashion forward sensibility to the category. The subtle use of typography informs customers of the functional benefits while being discrete, as many customers don’t want their health issues, like ‘bloating,’ broadcasted on packaging as they take their drinks to the office, gym or traveling throughout their day.
Erha is available for purchase starting April 7, 2025 at all Sprouts Farmers Market locations. It’s also available at Erewhon and Erha.co, where customers can order a monthly subscription.
