Elevating the Bar & Restaurant Experience
The 2026 Bar & Restaurant Expo, set to take place from March 23-25 at the Las Vegas Convention Center, promises to be an unforgettable event for hospitality professionals. As it celebrates its 40th year, Questex has announced that award-winning actress, television host, and entrepreneur Aisha Tyler will join the lineup of influential speakers.
Aisha Tyler: A Multifaceted Leader
Aisha Tyler is not just an acclaimed actress and comedian; she is also the founder of losophē, a super-premium organic ready-to-drink margarita cocktail brand. Her diverse career spans various sectors, offering a unique lens on leadership, culture, and creativity that resonates with today’s bar and restaurant operators.
Fireside Chat with Chef Roy Choi
On the morning of March 25, Tyler will moderate a fireside chat with renowned chef Roy Choi, a pivotal figure in the modern food truck movement. This conversation will address essential topics such as:
- Leadership in the food and beverage industry
- The cultural influences shaping dining experiences
- Building enduring brands in a competitive landscape
As Tyler and Choi delve into these themes, attendees will gain invaluable insights into navigating the complexities of the hospitality industry.
Thematic Programming
The 2026 Expo will feature an array of sessions and workshops aligned with the theme “Every Moment Counts.” Alongside Tyler and Choi, the event will kick off with a keynote from Mike Cessario, Founder and CEO of Liquid Death, known for revolutionizing the beverage industry with bold creativity and brand authenticity. Cessario’s insights will provide actionable takeaways for today’s operators, focusing on how to leverage unique brand narratives to drive customer engagement.
Networking Opportunities
Beyond the keynote presentations, the Bar & Restaurant Expo will host numerous industry experts, operators, and innovators. This gathering of nearly 10,000 attendees will create a vibrant atmosphere for:
- Networking with peers from various sectors within the hospitality industry
- Learning about cutting-edge trends in operations, marketing, and technology
- Exploring innovative beverage strategies that can elevate guest experiences
With such a diverse lineup, attendees will leave equipped with new skills and fresh perspectives on the evolving bar and restaurant landscape.
Experience losophē and Guest Bartending Session
In addition to her moderating role, Aisha Tyler will also host an hour-long guest bartending session in the exhibit hall, showcasing her brand, losophē. This interactive experience will not only highlight the cocktail but also engage attendees through a blend of creativity and craftsmanship in mixology.
Why You Should Attend
The Bar & Restaurant Expo is a must-attend event for anyone in the hospitality industry. It provides:
- Access to industry leaders and pioneers
- Hands-on learning experiences
- Opportunities to source innovative products and services
As the industry continues to evolve, events like the Bar & Restaurant Expo serve as critical platforms for collaboration and growth.
Register Now!
Don’t miss out on the opportunity to be part of this landmark event. Register today for the 2026 Bar & Restaurant Expo and secure your spot among the leading minds in hospitality. For sponsorship information, contact Elliot Howell at ehowell@questex.com.
Join the Conversation
We encourage you to share your thoughts on the Expo and its lineup in the comments below. What are you most excited to learn from Aisha Tyler and Roy Choi? Your feedback is invaluable as we strive to create content that resonates with our audience.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
