The food and beverage industry is witnessing a seismic shift in wine distribution, and Archer Roose Wines just dropped the mic. The fast-growing canned wine brand has secured nationwide distribution at Buffalo Wild Wings, bringing premium wine to 1,225 locations across all 50 states. This isn’t just another distribution deal—it’s a masterclass in how innovative food and beverage companies are redefining traditional market boundaries.
The Game-Changing Partnership That’s Reshaping Wine Service
Starting this month, Buffalo Wild Wings patrons can order Archer Roose’s Pinot Noir alongside their wings and beer—a move that signals a fundamental shift in casual dining beverage programs. For hospitality industry professionals, this partnership represents more than just menu expansion; it’s a blueprint for how food and beverage management teams can tap into evolving consumer preferences.
“Buffalo Wild Wings is the ideal partner for Archer Roose Wines. They get it from every aspect, from how to delight their increasingly female guests with exceptional quality wines, to curating a wine program that delivers operational excellence without the waste of unfinished bottles,” said Marian Leitner-Waldman, CEO and Founder of Archer Roose Wines.
This strategic alignment addresses two critical pain points for food service industry operators: waste reduction and demographic expansion. Traditional wine service often results in oxidized bottles and lost profits, while canned wine maintains quality and reduces waste—a win-win for foodservice executives focused on operational efficiency.
Market Performance Driving Industry Confidence
The numbers behind Archer Roose’s success story paint a compelling picture for food and beverage companies considering alternative packaging formats. After exceeding 100,000 9-liter case sales last year, the brand has achieved a 45% year-over-year velocity increase according to IRI data, with depletions up 26% in 2025 versus 2024.
These metrics aren’t just impressive—they’re revolutionary for a segment that many hospitality managers once considered niche. The performance validates what forward-thinking food and beverage directors have suspected: consumers are ready to embrace premium wine in non-traditional formats when quality and convenience align.
Strategic Distribution Network Expansion
Archer Roose’s Buffalo Wild Wings partnership coincides with the brand naming California Beverage Solution (CBS) as its statewide distributor partner. This dual announcement showcases the sophisticated distribution strategy required for national food and beverage companies to succeed in today’s competitive landscape.
CBS will handle Buffalo Wild Wings distribution throughout California while simultaneously expanding Archer Roose’s presence across restaurants, bars, grocery stores, convenience stores, and beverage retailers statewide. This multi-channel approach demonstrates how successful food and beverage services companies are building resilient revenue streams across various touchpoints.
The Operational Excellence Factor
From an operational standpoint, Buffalo Wild Wings’ decision to partner with Archer Roose reflects broader food and beverage trends toward efficiency and waste reduction. Rudy Singh, Beverage Category Manager at Buffalo Wild Wings, emphasized the practical benefits: “Archer Roose Wines provides quality, approachable wines that complement our menu perfectly, making it easy for wine lovers to join in on the fun.”
For restaurant marketing teams and procurement directors, this partnership illustrates several key advantages of canned wine programs:
Inventory Management Benefits
- Longer shelf life reduces waste
- No oxidation concerns after opening
- Easier storage and handling
- Consistent portion control
Service Efficiency Improvements
- Faster service times
- Reduced staff training requirements
- Lower breakage costs
- Enhanced mobility for stadium and event venues
Broader On-Premise Success Strategy
The Buffalo Wild Wings deal represents just one piece of Archer Roose’s comprehensive on-premise expansion strategy. Recent account wins include Levy-operated concession stands at stadiums nationwide, Old Chicago, Punch Bowl Social, Dave & Busters, OTG-operated airport restaurants, and ARAMARK-serviced sports facilities.
This diverse portfolio demonstrates how innovative food and beverage companies are successfully penetrating multiple hospitality industry segments simultaneously. For food and beverage managers looking to diversify their wine programs, Archer Roose’s multi-venue approach provides a roadmap for strategic expansion.
Meeting Modern Consumer Expectations
The partnership reflects broader food and beverage industry trends toward health-conscious and sustainable options. Archer Roose wines are responsibly produced, vegan, gluten-free, with no sugar added and no unnecessary additives—attributes that resonate with today’s mindful consumers.
This positioning aligns with emerging food and beverage sustainability trends that hospitality technology platforms are helping operators track and promote. As restaurants near me searches increasingly include sustainability criteria, brands like Archer Roose are positioned to capture market share from environmentally conscious diners.
Industry Implications for Food Service Executives
For hospitality leaders and foodservice executives, the Archer Roose-Buffalo Wild Wings partnership offers several strategic insights:
Demographics and Revenue Diversification
By adding quality wine options, Buffalo Wild Wings can attract female customers and groups seeking diverse beverage experiences—potentially increasing average check sizes and visit frequency.
Menu Innovation Opportunities
The success demonstrates how traditional casual dining concepts can expand their demographic appeal through strategic food and beverage innovation without alienating core customers.
Procurement Strategy Evolution
The partnership showcases how institutional buyers can leverage alternative packaging formats to achieve operational efficiencies while maintaining quality standards.
The Technology Connection
This expansion aligns with broader hospitality technology trends toward data-driven beverage program optimization. Modern point-of-sale systems can track canned wine performance metrics more accurately than traditional wine service, providing food and beverage directors with actionable insights for menu engineering and pricing strategies.
As outlined in our analysis of how AI-powered solutions are transforming restaurant operations, technology integration becomes crucial for maximizing the ROI of innovative beverage programs like Archer Roose’s canned wine offerings.
Looking Forward: Market Expansion Opportunities
With full national on-premise availability now achieved, Archer Roose has positioned itself at the forefront of the alternative wine packaging revolution. For food and beverage companies considering similar strategies, the brand’s success demonstrates the importance of quality-first positioning combined with operational efficiency benefits.
The expansion into six new states—Idaho, Louisiana, Mississippi, New Mexico, North Dakota, and South Dakota—through the Buffalo Wild Wings partnership illustrates how strategic restaurant partnerships can accelerate geographic expansion more effectively than traditional state-by-state distribution building.
For restaurant owners and food and beverage management teams considering canned wine programs, Archer Roose’s trajectory provides compelling evidence that premium alternative packaging can drive both operational efficiency and revenue growth when executed strategically.
This partnership between Archer Roose and Buffalo Wild Wings represents more than just another distribution deal—it’s a glimpse into the future of beverage service in the hospitality industry, where quality, convenience, and operational efficiency converge to create new opportunities for growth and customer satisfaction.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
