The Countdown Begins
The anticipation is palpable as Bar Convent Brooklyn (BCB Brooklyn) announces that registration is officially open for its 2026 event. Scheduled for June 9 and 10 at Industry City, this year’s gathering promises to be bigger and better than ever, featuring expanded education, new exhibitor categories, and enhanced VIP experiences that cater to the evolving landscape of the global bar and beverage industry.
What to Expect in 2026
BCB Brooklyn has established itself as a cornerstone for professionals in the food, beverage, and hospitality sectors. With over 275 exhibiting brands and 50 education sessions led by industry leaders in 2025, the event is gearing up for another transformative year. According to Jackie Williams, Event Vice President of BCB Brooklyn, this year will build on the foundation set in previous editions, emphasizing education and connection.
Expanded Education Opportunities
At the heart of BCB Brooklyn lies its commitment to education. Under the leadership of Lynnette Marrero, the 2026 Education Committee includes notable figures such as Erick Castro, Meaghan Dorman, and Natasha Sofia. Together, they aim to curate a dynamic Main Stage program that challenges traditional perspectives and promotes innovative thinking.
- Insightful discussions on inflation-driven pricing
- Exploring drink development through fermentation and flavor layering
- Addressing the rise of Latin American bar culture
New Features and Experiences
This year, attendees can look forward to several new initiatives designed to enhance their experience:
- Workshop Stage: A skill-driven environment focused on practical applications and deeper exploration of techniques.
- Liquid Lounge Stages: Brand-led discussions that dive into product innovations and trends.
- Authors Alley: A space dedicated to industry writers for book signings and interactions with attendees.
Innovative Programming and Networking Opportunities
BCB Brooklyn 2026 is not just about education; it also focuses on fostering connections. The addition of the Brand Accelerator Pitch Competition empowers emerging brands to gain visibility and accelerate growth.
Moreover, the expanded outdoor programming space will allow for unique activations and brand engagement, ensuring that attendees can network in an engaging and dynamic environment.
Sustainability Commitment
As the industry moves toward more sustainable practices, BCB Brooklyn is aligning with RX’s pledge to achieve Net Zero Carbon by 2040. Each registered attendee will contribute to planting ten trees in partnership with Trees for the Future, reinforcing the event’s commitment to responsible production practices.
How to Register and Pricing Details
Registration for BCB Brooklyn 2026 is now open, with various badge options tailored to meet diverse attendee needs:
- Standard Pass: Access to the show floor, education sessions, and networking opportunities.
- VIP+ Badge: Priority seating, access to the VIP Lounge, and exclusive networking experiences.
- Premium VIP Badge: Early access, additional educational opportunities, and concierge-style benefits.
Pricing starts at $70 for one day and $115 for two days for Early Bird registration, available until March 31, 2026. On-site rates will increase, so early registration is advised!
Join the Conversation
BCB Brooklyn 2026 is not just an event; it’s a gathering of minds, a platform for innovation, and a celebration of the beverage industry. Don’t miss your chance to be part of this transformative experience. Register today and secure your spot among industry leaders and visionaries!
For more information about attending or exhibiting at BCB Brooklyn 2026, visit BarConventBrooklyn.com. If you have questions about sponsorship or exhibition opportunities, reach out to Jackie Williams at Jacqueline.Williams@rxglobal.com.
We invite you to share your thoughts in the comments below: What are you most looking forward to at BCB Brooklyn 2026?
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
