When music legend Bobby Brown stepped onto the greens at Tierra Rejada Golf Club on October 13, 2025, he wasn’t just playing for par: he was playing for purpose. The sixth annual Bobbi Kristina Serenity House Celebrity Golf Tournament brought together an extraordinary coalition of celebrities, business leaders, and community partners to swing for a cause that hits close to home: supporting survivors of domestic violence.
A Foundation Born from Love and Loss
A Foundation Born from Love and LossThe Bobbi Kristina Serenity House stands as a powerful testament to turning tragedy into triumph. Founded in 2015 following the devastating loss of Bobby Brown’s daughter, Bobbi Kristina Brown, this nonprofit organization has become a beacon of hope for domestic violence survivors across the nation. The foundation’s mission extends far beyond awareness: it provides tangible support through safe transitional housing, 24-hour confidential counseling, and comprehensive educational outreach programs.
“We aspire to create a world without Domestic Abuse, and the Bobbi Kristina Serenity House is the platform for that vision,” Bobby Brown and his wife Alicia Etheredge-Brown have stated. “Our collective voices will be heard. While we may not predict the future, we do understand that it lies within the hands of our children.”
Celebrity Power Meets Community Purpose
The tournament’s star-studded lineup read like a who’s who of entertainment and sports. Johnny Gill, Anthony Anderson, Howard Hewett, Mike Hill, Kathleen Bradley, Alex Thomas, Joe Torry, Daphnique Springs, Troy Grant, Keyon Harrold, Zab Judah, Steven Mau, and Dawn Iwamoto all teed off for the cause. The entertainment quotient reached new heights with Grammy Award-winning artist and foundation board member Macy Gray joining comedian Mekong Camacho as the day’s Heckle Hole Comedians, bringing levity and heart to the proceedings. DJ Radio God Stu kept the energy flowing throughout the day with his amazing musical selections.
An Ecosystem of Support: Partners and Sponsors
The tournament’s success hinged on an impressive network of corporate partners and vendors who understood that their participation would directly impact lives. The food and beverage sector was particularly well-represented, with partners bringing both sustenance and style to the event.
Culinary Excellence on the Course
The food service experience elevated the tournament beyond typical golf events. Crazy Smash Burger delivered their signature gourmet burgers, while I Love Tacos brought authentic Mexican flavors to satisfy diverse palates. Hibachi Bus Stop provided an interactive dining experience, and Casa Amor Tequila offered premium spirits that perfectly complemented the day’s festivities. These partnerships demonstrated how the food and beverage industry can meaningfully contribute to social causes while showcasing their products to influential audiences.
Wellness and Hospitality Integration
For non-golfers and those seeking respite between rounds, the Wellness Lounge offered a sanctuary of self-care services. Angelique’s Healing Touch provided therapeutic treatments, while Lama Amin Hand Massage and Mobile Massage by Cheyenne offered relaxation services that aligned perfectly with the foundation’s healing mission. Glow Skin Enhancement contributed beauty services, and Regenerate Wellness brought holistic health solutions to the mix.
Corporate Champions Making a Difference
The tournament attracted major corporate sponsors across multiple industries. Galpin Jaguar showcased luxury vehicles while supporting the cause, and Majestic Golf provided professional tournament management expertise. Alpha Hydration kept participants properly hydrated throughout the day’s activities, while Nibrew offered innovative beverage options for the discerning palate.
Fashion and lifestyle brands also stepped up significantly. BYLT provided premium athletic wear, Street Level Clothing contributed stylish apparel options, and Mixed Chicks offered hair care products in the wellness area. The Rose Gold Reserve added luxury elements to the day’s experience, while Tyson 2.0 brought their popular cannabis products for adult participants in compliance with local regulations.
Technology and Entertainment Partnerships
The modern tournament experience was enhanced by tech and entertainment partners. Funflixs USA provided streaming capabilities for social media coverage, while Custom Stix offered personalized golf accessories. Pro Signature Memorabilia created unique keepsakes for participants, and Pop Str contributed promotional materials that helped spread awareness about the foundation’s mission.
Beyond Golf: A Holistic Approach to Fundraising
The event’s structure recognized that not everyone connects through golf. The Wellness Lounge became a hub of activity, featuring services from Candles by Keith (providing aromatherapy elements), Profanity Jam (entertainment content), and Re UPH (lifestyle products). This inclusive approach maximized participation while staying true to the foundation’s healing-focused mission.
Dwell California Homes participated as a real estate partner, recognizing the connection between safe housing and domestic violence recovery. Dukes and Dukes brought luxury services, while 444IV contributed unique entertainment elements. Art Gillumo provided artistic touches that elevated the event’s aesthetic appeal.
A Special Tribute to Duchess
A Special Tribute to DuchessAmong the day’s many special moments, organizers made sure to recognize Duchess, the gentle horse who provided carriage rides for VIP guests. This elegant touch added a unique element to the tournament experience while creating memorable moments for participants and their families.
Industry Impact and Recognition
Food & Beverage Magazine’s participation as a media partner underscored the event’s significance within the hospitality industry. The tournament demonstrated how food and beverage companies can meaningfully engage with social causes while building brand awareness among influential audiences.
The presence of companies like Platinum Status, Xclusive Options, and Play Girls showed the diversity of businesses willing to support domestic violence prevention efforts. This cross-industry collaboration highlighted how charitable partnerships can create unexpected business connections and community relationships.
Measuring Success Beyond the Scorecard
The tournament’s impact extends far beyond the funds raised on game day. By bringing together diverse business leaders, celebrities, and community members, the event creates ongoing awareness and support networks for domestic violence survivors. The foundation’s board, which includes industry luminaries like Rev. Michael B. Beckwith, Faith Evans, and Chris Brown, ensures that the momentum continues year-round.
The foundation’s comprehensive approach: combining safe housing, counseling services, and educational programs: addresses the complex needs of domestic violence survivors. Corporate partnerships like those showcased at the tournament provide ongoing support for these vital services.
Looking Forward: Building on Success
As the sixth annual tournament concluded, the event had once again demonstrated the power of community collaboration in addressing serious social issues. The combination of celebrity appeal, corporate partnership, and genuine commitment to the cause created an atmosphere where business networking naturally intersected with meaningful philanthropy.
The food and beverage industry’s strong representation at the event reflects a growing trend of companies recognizing their social responsibility while building authentic brand connections. From premium spirits to innovative food concepts, participating companies showed how products and services can be integrated into charitable events without compromising the mission’s integrity.
A Recipe for Continued Impact
The Bobbi Kristina Serenity House Celebrity Golf Tournament serves as a model for how the food and beverage industry can engage with social causes. The event’s success demonstrates that well-executed charitable partnerships can simultaneously advance important causes, create business opportunities, and build lasting community relationships.
For industry professionals looking to make a difference while building their brands, the tournament offers valuable lessons in authentic engagement, strategic partnerships, and mission-aligned marketing. As Bobby Brown and his foundation continue their vital work, they’ve created a blueprint for turning personal tragedy into community triumph.
The next tournament promises to build on this foundation of success, bringing together even more partners committed to creating a world without domestic violence: one swing at a time.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
