The Sweet & Sticky Carrot Cake Kit
In an exciting development for baking enthusiasts and fans of Chrissy Teigen, Cravings by Chrissy Teigen has announced the launch of its latest product, the Sweet & Sticky Carrot Cake Kit. Available starting February 26, 2026, this kit is inspired by the beloved wedding cake that Chrissy and John Legend shared on their special day. This new offering joins a successful lineup of baking mixes, including the popular Old School Vanilla Sheet Cake and Heavenly Coconut Key Lime Cake Mix.
What’s Inside the Kit?
The Sweet & Sticky Carrot Cake Kit is designed for ease and flavor, containing everything needed to create a delicious, moist carrot cake at home. Here’s what you can expect:
- Cake Mix: Made with non-GMO certified ingredients, real carrot pieces, and walnuts.
- Caramel Glaze: A brown sugar packet that transforms into a rich, sticky caramel glaze, adding moisture and flavor.
- Cream Cheese Frosting: Foolproof frosting powder that, when combined with cream cheese and butter, creates a luscious topping.
Chrissy Teigen emphasizes, “The Carrot Cake is so incredibly special to us—it was actually our wedding cake, so it’s packed with a lot of memories. I love our version because it’s loaded with real ingredients.” With this combination, home cooks can create a nostalgic dessert that doesn’t compromise on flavor or quality.
Market Trends and Consumer Insights
The launch of this cake kit comes at a time when the food industry is witnessing a significant shift towards convenient, high-quality home cooking solutions. According to recent trends published in Food & Beverage Magazine, consumers are increasingly opting for products that simplify meal preparation while still delivering on taste and quality.
This aligns perfectly with Cravings’ mission of providing accessible, craveable food products that allow consumers to enjoy restaurant-quality dishes at home. The brand’s rapid expansion—from a direct-to-consumer model to a nationally distributed food brand—is a testament to its ability to capture the hearts of both health-conscious consumers and those looking for indulgent treats.
Where to Buy
The Sweet & Sticky Carrot Cake Kit is priced at $9.99 and will be available for national shipping as well as in select retailers, including Kroger and Harris Teeter. This accessibility is crucial for Cravings, as they expand their presence in over 3,000 stores across the country.
For more information on the product and to explore other offerings from Cravings, visit Cravings.com and follow them on Instagram at @cravingsbychrissyteigen.
The Future of Cravings
Since its inception, Cravings has evolved from a brand focused solely on baking mixes to a multi-category food brand that includes pasta sauces and pantry staples. The commitment to non-GMO, thoughtfully sourced ingredients continues to drive the brand’s growth. By creating products rooted in Chrissy’s own recipes, Cravings is redefining what it means to be a celebrity-founded food brand, emphasizing real recipes and real connections with home cooks.
Call to Action
We’d love to hear from you! What are your thoughts on the new Sweet & Sticky Carrot Cake Kit? Have you tried any Cravings products? Leave your comments below and join the conversation!
For food and beverage professionals looking to stay ahead of trends, it’s crucial to keep an eye on brands like Cravings, as they exemplify the shift towards quality, convenience, and memorable culinary experiences. Stay tuned to Food & Beverage Magazine for the latest insights and trends.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
