Over Labor Day weekend, David Dobrik debuted his new snack brand, The Original Doughbrik’s Snacks, WAVERS, at the Costco Warehouse Roadshow in Leesburg, Virginia and in Teterboro, New Jersey.
At the Leesburg location, Dobrik spent several hours greeting Costco members, taking photos, and engaging with the sampling team as they introduced shoppers to his bold, crunchy, pizza-inspired snacks. The exclusive 18-ounce, club-size bags drew enthusiastic crowds eager to try the new lineup.
Simultaneously, WAVERS made its presence known at Costco’s Teterboro, New Jersey warehouse, ensuring fans on the East Coast could also take part in the launch excitement. Members—and plenty of Dobrik’s fans—lined up for a taste of all four signature flavors: Spicy Pickle, Hot Honey, Late Night Pizza, and Extra Cheesy.
The festivities capped off a busy week for Dobrik. Just one day before the roadshow, he visited the WAVERS factory in York, Pennsylvania, where he helped prepare product bags for the Costco run and even packed pallets himself to get them ready for the warehouse floor.
The launch blended celebrity excitement with Costco’s signature sampling experience, making for a fun-filled, flavor-packed weekend for shoppers.
About Wavers
The Original Doughbrik’s Snacks Wavers are an innovation to the chip category, introducing a wavy, crunchy snack. Each piece is a slightly different shape which creates a unique texture every time. The goal of the chip is to not just be a snack, but represent a memory from Dobrik and Fedorovich’s friendship, seasoned by innovation and authenticity. They are made with clean-label ingredients, are non-GMO, free of artificial flavors and preservatives, and contain only 140 calories per serving.
Wavers Mission Statement
At Doughbrik’s Pizza, and now The Original Doughbrik’s Snacks, the brand’s mission is to bring bold and unforgettable flavors to people worldwide. David Dobrik’s journey as a content creator has taken him to various destinations, where he’s experienced unique tastes and discovered new food cultures. These experiences have led David to launch The Original Doughbrik’s Snacks, a line of pizza-inspired and globally influenced snack flavors that capture the spirit of adventure, fun, and good times.
For more information visit www.eatdoughbriks.com and follow @eatdoughbriks on social media.
