A new year is a fresh shelf, and the editors of Food & Beverage Magazine open 2026 with our Products to Watch — the brands we think are poised to break out over the next twelve months, across the bar, the cooler and the pantry.
The drinks cart leads the pack: Blue Chair Bay Rum, Giesen’s alcohol-free wines, Gigli, Cheeky Cocktails, ayrloom, AZ Lemonade Stand, Bridge Hydration, Coaqua and Citreve — spirits, ready-to-drink, hydration and zero-proof all in one flight.
On the better-for-you side, watch Bulletproof, BLNCD Naturals, Catalina Crunch, Egglife Foods, Chunky Vegan and Choco Smooth — functional, keto, plant-based and protein-forward launches built for how people are eating now.
