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Eggo x Stranger Things Strawberry Waffles Have Arrived

By 
September 29, 2025
2 mins read

Eggo unveils bold new strawberry red waffles with natural colors, timed to drive retail excitement and fuel ‘Stranger Things’ fandom this October

This October, Kellogg’s Eggo is taking breakfast into the Upside Down with a launch destined to spark buzz across foodservice, CPG, and retail channels: the limited-edition Eggo Stranger Things Strawberry Waffles—the brand’s first-ever bright red waffles, made with colors from natural sources.

TV Tie-In Delivers Nostalgia and Retail Energy

First branded in pop culture by Netflix’s global hit Stranger Things, Eggo waffles have become a food icon for fans of the show—especially thanks to Eleven, the unmistakable waffle-loving heroine. For the fifth and final season, Eggo and Netflix extend their partnership with new, attention-grabbing packs inspired by the show’s eerie world, inviting retailers, restaurants, and buyers to leverage the buzz for themed breakfasts, watch parties, and impulse purchases.

  • Eggo Stranger Things Strawberry Waffles arrive at select stores nationwide in October for $3.59 per 10-count box.

  • The red color comes from natural sources, reinforcing today’s ingredient transparency trends while delivering bold visual appeal.

  • Fans can also buy Stranger Things Homestyle Waffles nationwide, adding a collectible angle for both consumers and foodservice operators.

Waffle Drop Promotion Drives Direct Shopper Engagement

To amplify excitement, Eggo will give away 11,000 boxes of waffles on Instacart—starting with Eleven-themed promotions every Friday in October at 11 a.m. ET. Fans (and foodservice buyers) can claim up to 11 boxes for $0, making this one of the largest themed product drops in recent F&B memory.

  • Redemption opens October 3 on Instacart, followed by additional drops October 10, 17, and 24.

  • Offer is limited, with a cap of one redemption per Instacart account and standard Instacart fees/terms applicable.

Why It Matters for Hospitality, Retail, and CPG

The Eggo x Stranger Things partnership demonstrates how pop culture collaborations can drive incremental traffic, deepen brand fandom, and create must-have limited-time offerings for foodservice and grocery buyers. Restaurants running themed activations, retailers promoting watch party bundles, and hospitality venues capitalizing on the hype will find these waffles uniquely positioned for cross-promotion, display hooks, and memorable guest experiences.

  • Business Takeaway: Limited-edition flavor launches tied to high-visibility entertainment events offer outsized impact for menu innovation, impulse buys, and social media traffic.

Ready to fuel your next breakfast rewatch? Catch Eggo Stranger Things Strawberry Waffles in select stores this October—and don’t miss the Instacart drop. For high-res assets and retail details, visit Eggo’s press portal.

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