What’s better than kicking back with iced tea and a scenic lake view? For Wyatt Russell and Rich Peete, the answer is simple—canned vodka iced teas, of course. Lake Hour, the premium vodka and tequila seltzer brand created by Marvel actor Russell and film producer Peete, is turning tea time into party time with its new line of boldly brewed, boozed-up teas. Why? “Because it tastes f-ing delicious,” said Russell.
Launched in 2023, the cult-favorite Lake Hour is known for its refreshing, inventive flavors, retro-style cans, and irresistibly chuggable spirit-based seltzers crafted with real ingredients—all capturing the essence of lakeside living and nostalgia. Created by Rich and Wyatt during a leisurely soak in a hot tub, Lake Hour was crafted to stand apart from the sea of artificially sweetened ready-to-drink options. With their new launch, Wyatt and Rich are now infusing those signature vibes into the vodka iced tea market, creating a whole new wave of refreshment.
“We wanted to can up the best parts of summer—you know, the easy, breezy, no-plans-needed kind of days with family and friends,” said Wyatt Russell, Lake Hour co-founder and a firm believer in the power of a good front-porch sit. “Lake Hour is all about real ingredients, bold flavors, and keeping things relaxed and effortless. It’s the drink you reach for when the sun’s still hanging on at 8 p.m., and you’re not ready to call it a night.”
The new launch includes a couple of classic favorites with a few twists, featuring Raspberry Tea, Blackberry Tea, Green Tea, and Earl Grey Tea. Each vodka tea is uncarbonated, gluten-free, lightly sweetened with pure cane sugar, for a refreshing flavor—perfect for sipping lakeside or wherever the good times take you.
“Wyatt and I started Lake Hour because we tried all the other seltzers out there and couldn’t find one that actually tasted good and felt refreshing. So we made our own. The new vodka teas were inspired by my nieces in college—they wanted something smooth and non-carbonated, so we created a whole lineup just for them. Four new flavors, easy to sip, and a great option if bubbles aren’t your thing. They’re the perfect addition to our lineup of crisp, refreshing seltzers. I’ve always been a bubble guy, so I was a little hesitant about the no carbonation—but I’ve honestly fallen in love with these teas. I’ll be drinking both on the boat all summer,” said Rich Peete, co-founder of Lake Hour.
While they’re busy revolutionizing tea time, both co-founders have plenty to celebrate on the big screen and beyond. Wyatt Russell can currently be seen as U.S. Agent (John Walker) in Marvel Studios’ Thunderbolts*, starring alongside Florence Pugh, Sebastian Stan, David Harbour, Julia Louis-Dreyfus, Hannah John-Kamen, and Lewis Pullman. Meanwhile, Rich Peete produced A24’s fantasy-adventure film The Legend of Ochi, distributed by A24 and starring Finn Wolfhard, Emily Watson, and Willem Dafoe, now playing in select theaters nationwide.
Along with its new vodka teas, Lake Hour offers a portfolio of award-winning vodka seltzers, including Honeysuckle Ginger, Peach Jasmine, and Rosemary Yuzu, as well as Watermelon Cucumber made with tequila. All drinks are gluten-free and crafted with premium vodka and authentic blanco tequila, with just 3.4 grams of natural, pure cane sugar.
Lake Hour has quickly gained recognition for its exceptional craftsmanship and refreshing take on vodka and tequila seltzers. With notable awards like Barleycorn’s Best Ready-to-Drink Seltzer and three gold medals from RTD Magazine, it’s establishing itself as a standout in the rapidly growing RTD market.
Originating from the scenic Finger Lakes region of New York, Lake Hour’s line of vodka teas is now available for purchase at select retailers across New York, Minnesota, Pennsylvania, Wisconsin, Georgia, New Jersey, Oklahoma, and Florida. But it’s not just for the lucky few—Lake Hour is a fine time for all. Order it nationwide on its website.
True to Lake Hour’s commitment to quality, every drink is crafted with real juice and pure cane sugar, with no artificial ingredients or fake sweeteners—and they’re all gluten-free. Each vodka tea comes in at 113 calories per can. BOTTOMS UP!
To learn more, visit Lake Hour and follow them on IG.
Click here to view Lake Hour’s brand video that brings Lake Hour to life.
