Exciting Times for Feel Good Foods
The frozen food sector is witnessing a remarkable shift, and leading the charge is Feel Good Foods, the #1 natural frozen snack and appetizer brand. With an impressive forecast of 60% year-over-year growth by 2026, the brand is doubling down on its retail partnerships, particularly with giants like Target and Publix. This expansion not only signifies the brand’s growth but also highlights the increasing demand for gluten-free options that do not compromise on taste.
Expansion Plans at Target
Starting in April, Feel Good Foods will achieve national distribution at Target, increasing its SKU count from 4 to 7. This expansion includes two exclusive products:
- Spinach Feta Bites
- Crispy Chicken Bites with Special Sauce
In addition to these new offerings, the brand will introduce an exciting new item: Pepperoni Pizza Bagels. Furthermore, existing products like Mozzarella Sticks, Chicken Soup Dumplings, and Pizza Bagels will see a significant increase in store counts, ensuring that loyal customers can easily find their favorites.
Chainwide Launch at Publix
In May, Feel Good Foods will also launch chainwide at Publix, featuring three of its bestselling snacks:
- Mozzarella Sticks
- Chicken Bites
- Crispy Jalapeño Bites
This expansion into two major retailers marks a pivotal moment for Feel Good Foods, as it continues to outshine legacy frozen brands. The brand’s products, entirely gluten-free, are not only appealing to health-conscious consumers but are also resonating with a broader audience seeking convenient and delicious snack options.
Why Feel Good Foods is a Leader in the Market
Founded by NYC restaurateur Vanessa Phillips after her Celiac diagnosis, Feel Good Foods was born out of a desire to create accessible and delicious gluten-free products. This personal journey is reflected in the brand’s commitment to quality and taste, setting it apart in a crowded market.
Feel Good Foods’ approach is not just about catering to gluten-free shoppers; it’s about redefining what frozen snacks can be. Their products have been outselling many legacy brands at big-box retailers, demonstrating that consumers are ready for tasty, gluten-free options that fit into their busy lifestyles.
Market Trends and Consumer Preferences
The frozen food market has seen a significant evolution over the past few years, with consumers increasingly seeking healthier options that do not sacrifice convenience. According to recent data from Food & Beverage Magazine, the demand for gluten-free products is at an all-time high, driven by the growing awareness of dietary restrictions and health-conscious eating.
Moreover, the success of Feel Good Foods is a testament to the shifting preferences in the food and beverage industry, where consumers are gravitating toward brands that align with their values—like health, transparency, and flavor.
Looking Ahead: The Future of Feel Good Foods
As Feel Good Foods continues to expand its presence in major retail outlets, the brand is poised for success. Their strategic partnerships and commitment to quality will likely sustain their growth trajectory well into the future. Additionally, as the brand explores further product innovations, consumers can expect more exciting offerings that cater to their cravings while adhering to gluten-free standards.
Would you like to dive deeper into the brand’s trajectory and hear directly from Vanessa Phillips? We encourage you to reach out and explore the compelling story behind Feel Good Foods and its mission to make gluten-free delicious!
Join the Conversation
Are you excited about the expansion of Feel Good Foods? How do you see the frozen food market evolving? Share your thoughts and experiences in the comments below; we would love to hear from you!
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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
