The Growing Need for Strategic Franchise Development
As competition intensifies for quality franchise candidates, emerging and established brands across the food and beverage industry are increasingly investing in professional franchise development infrastructure. In a notable move, five diverse brands—Menchie’s Frozen Yogurt, Mess Hall, Bishops, Delta Crown, and SOLENVIA—have recently partnered with BrandONE to enhance their franchise expansion strategies and achieve sustainable growth.
Who are the New Partners?
Each of these brands operates in different categories ranging from quick-service dining to innovative service concepts, yet they share a common goal: to attract and onboard the right franchise operators. Let’s take a deeper look at each brand and their motivations for partnering with BrandONE.
Menchie’s Frozen Yogurt
Menchie’s Frozen Yogurt has established itself as the world’s largest self-service frozen yogurt brand. CEO Amit Kleinberger expressed confidence in BrandONE, stating, “BrandONE is a thought leader in franchise development, which means being the proper conduit between brands and aspiring entrepreneurs. Their expertise and integrity make them the ideal partner for our growth strategy.” This collaboration aims to refine Menchie’s growth strategy and attract seasoned franchise operators.
Mess Hall
Founded by Emily Bargeron, Mess Hall is an experiential retail concept that aims to build a solid operational foundation for franchising. Bargeron noted, “BrandONE has been invaluable in understanding our business systems and customer experience, helping us lay a scalable foundation for growth.” This partnership is focused on ensuring operational efficiency and long-term success for franchisees.
Bishops
Bishops is known for its modern barbershop experience and is looking to expand its lifestyle haircare brand through strategic franchising. By working with BrandONE, Bishops aims to enhance its franchise development strategy to attract the right operators who align with its brand values.
Delta Crown
Delta Crown, a hair extension salon concept, is also on board with BrandONE to bolster its franchise network. By investing in professional development infrastructure early on, Delta Crown recognizes that building a disciplined approach to franchise growth is essential for attracting the right candidates.
SOLENVIA
Lastly, SOLENVIA is an emerging home-care service brand that is preparing to scale its operations. Partnering with BrandONE will enable SOLENVIA to create a robust franchise model that supports sustainable growth and operational readiness.
Why Choose BrandONE?
According to Michael Mudd, Partner & CEO of BrandONE, these partnerships reflect a broader industry shift where brands understand the necessity of a solid development infrastructure before pursuing aggressive growth. Mudd emphasizes, “Franchise growth works best when brands take a strategic approach from day one. Attracting the right franchisees requires more than just interest; it necessitates clear positioning, disciplined development systems, and a comprehensive growth strategy.”
Building a Sustainable Future
The collaboration between these five brands and BrandONE highlights the importance of a strategic foundation for long-term success in the franchise industry. By focusing on attracting the right franchisees and establishing disciplined growth strategies, these brands are poised to thrive in a competitive market.
For more insights and updates on these brands, tune in to the BrandONE-on-ONE podcast.
Call to Action
Are you a brand looking to expand your franchise network? At Food & Beverage Magazine, we provide high ROI solutions that can guide you through the complexities of franchise development. Contact us today to learn how we can help you achieve your growth objectives!
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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success, Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
