Winter doesn’t have to mean hibernating with heavy comfort food. Sometimes, you need a refreshing escape: a little taste of sunshine when the days are short and the weather is gray. That’s exactly what Häagen-Dazs® Shops is delivering with the launch of their new-and-improved Sorbet Smoothie Collection, now available at shops nationwide.
Starting January 15, 2026, guests can indulge in five revamped non-dairy smoothie flavors that promise to brighten even the dreariest winter afternoon. For food and beverage professionals keeping an eye on menu innovation and plant-based dining trends, this launch offers a masterclass in how legacy brands can evolve to meet changing consumer demands.
What’s in the New Sorbet Smoothie Collection?
The refreshed collection features five bold, fruit-forward smoothies crafted with Häagen-Dazs’ signature sorbets, real fruit, and flavorful juices. What sets this lineup apart? Every single recipe is now completely non-dairy, making the smoothies accessible to a broader audience: including those avoiding lactose or seeking plant-based options.
According to the brand, these smoothies are “indulgently rich, yet refreshingly light” with a sorbet-forward texture layered with real fruit. It’s an elevated approach to the smoothie category that maintains the premium positioning Häagen-Dazs is known for in the food and beverage industry.
Breaking Down the Five Flavors
Let’s take a closer look at each smoothie in the collection:
Aloha Mango Smoothie
Think tropical paradise in a cup. This smoothie combines Mango Sorbet with peaches and bananas, all blended with pineapple juice. It’s the kind of flavor profile that transports you straight to a Hawaiian beach: no plane ticket required.
Strawberry Banana Smoothie
A classic combination that never gets old. Featuring Strawberry Sorbet, bananas, and strawberries with cranberry juice, this smoothie delivers familiar flavors with a premium twist. It’s proof that sometimes the best menu innovation means perfecting what already works.
Strawberry Mango Smoothie
This bold fusion brings together Mango Sorbet, strawberries, and peaches with pineapple juice. The result? A juicy, vibrant flavor experience that hits multiple fruit notes with every sip.
Wildberry Smoothie
Berry lovers, this one’s for you. The Wildberry Smoothie features Strawberry Sorbet with fresh blueberries and strawberries, finished with cranberry juice. It’s the “berry-best” option for guests craving that antioxidant-rich fruit punch.
Pomegranate Berry Smoothie
Rounding out the collection is this antioxidant-inspired creation. Raspberry Sorbet meets fresh strawberries and pomegranate juice for a sophisticated flavor combination that appeals to health-conscious consumers looking for functional benefits alongside great taste.
Why Non-Dairy Matters in Today’s Food and Beverage Industry
The shift to exclusively non-dairy recipes isn’t just a random menu tweak: it’s a strategic response to massive consumer demand. According to recent food and beverage trends, the plant-based market continues to grow as consumers seek alternatives for health, environmental, and dietary reasons.
By making the entire Sorbet Smoothie Collection non-dairy, Häagen-Dazs Shops positions itself to capture multiple customer segments:
- Lactose-intolerant guests who previously had limited frozen treat options
- Vegan and plant-based consumers looking for indulgent dessert experiences
- Flexitarians reducing dairy intake without fully eliminating animal products
- Health-conscious diners seeking lighter alternatives to traditional milkshakes
This approach mirrors broader hospitality industry shifts we’ve covered in our piece on restaurant design trends and modern guest expectations. Today’s consumers want options, and brands that deliver flexibility win loyalty.
Industry Insights: What Restaurant Operators Can Learn
Rachel Jaiven, Director of Marketing for Häagen-Dazs, framed the launch in terms that resonate with food and beverage management professionals everywhere.
“At Häagen-Dazs Shops, we believe indulgence is an elevated art form, and our new Sorbet Smoothies exemplify just that,” Jaiven said. “With refined sorbet-forward recipes, crafted from premium non-dairy sorbets, real fruit and juices, these chef-inspired smoothies offer a satisfying way to start the new year.”
For restaurant marketing professionals, there are several takeaways here:
Premium positioning still sells. Even as the brand expands accessibility with non-dairy options, the language remains focused on indulgence, craftsmanship, and elevation. You don’t have to sacrifice brand identity to broaden your audience.
Seasonality creates urgency. The collection runs from January 15 through March 31, 2026. Limited-time offerings drive traffic and encourage trial. It’s a proven tactic in the food service industry that works across QSR, fast-casual, and fine dining segments.
Loyalty programs amplify launches. Häagen-Dazs is encouraging guests to download their app and join the loyalty program for exclusive rewards and seasonal promotions. Smart operators know that new product launches are prime opportunities to capture customer data and build long-term relationships.
These strategies align with predictions for the hospitality industry in 2026 that emphasize personalization, technology integration, and menu flexibility.
Where to Find the New Smoothies
The Sorbet Smoothie Collection is available now at all Häagen-Dazs Shops locations nationwide. With over 200 franchised shops across the country: including high-traffic destinations like Disney Springs: the collection has broad reach.
Key availability details:
- Launch Date: January 15, 2026
- End Date: March 31, 2026
- Locations: All Häagen-Dazs Shops nationwide
For the latest updates, follow @haagendazs_us on Instagram and TikTok, or visit haagendazs.us.
The Bigger Picture: Non-Dairy Frozen Desserts Keep Gaining Ground
This launch is part of a larger wave in the beverage industry and frozen dessert category. Major brands are racing to improve their non-dairy offerings, moving beyond “acceptable alternatives” to genuinely craveable products.
What makes Häagen-Dazs’ approach stand out is the commitment to their core brand promise: indulgence without compromise. By leading with premium sorbet rather than trying to replicate dairy ice cream, they’re playing to their strengths while meeting consumers where they are.
For food and beverage companies watching this space, the lesson is clear. Plant-based and non-dairy doesn’t mean settling for second-best. Invest in quality ingredients, thoughtful recipe development, and premium positioning: and consumers will respond.
Ready to Try Them?
Whether you’re a hospitality manager looking for inspiration, a foodservice executive tracking menu innovation, or simply someone craving a delicious smoothie, the new Häagen-Dazs Sorbet Smoothie Collection delivers.
Head to your nearest Häagen-Dazs Shop before March 31, 2026, to experience the collection while it lasts. And don’t forget to sign up for their loyalty program to snag exclusive rewards.
Have you tried the new Sorbet Smoothie Collection? Drop a comment below and let us know which flavor is your favorite. We’d love to hear from you.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
