Khloud Debuts at Costco With Its First Value-Size Protein Popcorn

Warehouse clubs have quietly become the proving ground for better-for-you snacks - and the latest brand to earn its pallet is one built on protein and celebrity firepower. Starting July 20, 2026, Khloud, the fast-growing functional snack brand co-founded by Khloé Kardashian, is making its Costco debut with a first-ever value-size format aimed squarely at family-sized shopping carts.

Shoppers at more than 50 Costco locations across Los Angeles and Orange County can now find Khloud's fan-favorite White Cheddar Protein Popcorn in an all-new 12oz bag - the brand's largest format yet - priced at just $9.99.

Inside the Costco-Exclusive Launch

The bulk-size play is a natural fit for the club channel, where value-per-serving and shareability drive purchase decisions. Each serving of Khloud White Cheddar Protein Popcorn delivers a savory bite backed by 7g of protein and made with 100% real cheddar cheese.

Like the rest of Khloud's clean-label lineup, the popcorn is made without seed oils, GMOs, or gluten - the brand's argument that clean ingredients and craveable flavor can coexist. The Costco-exclusive 12oz bag is available in the snack aisle at participating California locations for a limited time.

"Costco has been a dream retailer for us since day one - my mom and I used to shop together once a month at Costco for all eight of us when we were little, it's one of my favorite memories," said Khloé Kardashian, co-founder of Khloud. "I'm so excited that Costco shoppers will be able to stock up on Khloud on their shopping trips."

A Rapid Retail Expansion

The Costco entry is another milestone in what has been an aggressive rollout. Khloud is tracking to surpass 32,000 retail doors by August 2026, expanding both its Protein Popcorn and Protein Chips into ever wider distribution.

That trajectory tells a familiar story in today's food and beverage industry: a founder-led, high-protein snack brand scaling from specialty shelves into mass and club retail on the back of a clear positioning - protein plus a clean ingredient deck, minus the trade-offs.

Why It Matters

For grocers, foodservice buyers, and snack-category merchandisers, Khloud's Costco debut is a useful signal about where the better-for-you set is heading. A few practical takeaways:

• Protein is now table stakes in snacking. A 7g-per-serving popcorn with a "no seed oils, no GMOs, no gluten" claim shows how functional and clean-label positioning are converging into one product story buyers should merchandise together.
• Value-size formats extend reach. Moving to a 12oz bag at $9.99 targets families, entertaining, and everyday pantry-stocking - a reminder that format and price-per-ounce, not just flavor, decide whether a trend brand travels into the club channel.
• Distribution velocity is the real headline. A path to 32,000+ retail doors by August 2026 shows how quickly a founder-backed brand can scale, and why category managers should be watching these entrants for menu-adjacent and pantry-stocking opportunities.

Operators building snack, grab-and-go, or amenity programs can treat Khloud's move as a case study in how celebrity credibility, a tight clean-label claim, and the right pack size combine to earn shelf space at one of retail's toughest gatekeepers.

Want more on how protein and functional products are reshaping the shelf? See our coverage of G.S. Gelato's Protein 'Pumped Up' Vanilla and Fields Good's functional cookies. Then weigh in below: is high-protein snacking a durable trend for your business, or peak hype?

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.