NO CAP! Soda Pop and ICEE Join Forces to Bring Iconic Frozen Flavors to the Modern Soda Aisle
Zero sugar meets full nostalgia in a first-of-its-kind collaboration launching January 2026.
LOS ANGELES, CA – October 28, 2025 — NO CAP! Soda Pop, the rapidly growing zero-sugar, zero-caffeine, and zero-calorie soda brand, has announced a major collaboration with The ICEE Company, the iconic frozen beverage brand loved for generations. Launching nationwide in January 2026, this partnership will reimagine classic ICEE flavors in a bold, modern soda format — blending nostalgia with a better-for-you twist.
The Ultimate Throwback, Reinvented
The ICEE® x NO CAP! Soda Pop collection brings together two generations of refreshment. Each can delivers ICEE’s legendary flavors—including fan-favorites like Cherry and Blue Raspberry—paired with NO CAP!’s signature clean formula:
- Zero Sugar
- Zero Caffeine
- Zero Calories
- Added Electrolytes for Hydration
This first-of-its-kind collaboration offers the nostalgic taste of ICEE in a modern soda experience designed for today’s wellness-minded, flavor-seeking consumers.
“NO CAP! is about rewriting what soda can be,” said Vinny Wilson, Co-Founder of NO CAP! Soda Pop. “ICEE is an icon everyone has a memory with, so bringing those flavors into the modern, zero-sugar era is a dream collab. It’s proof that fun, nostalgia, and better-for-you can actually live together in one can.”
Introducing Mini Variety Packs
Alongside 16oz cans, NO CAP! will debut 7.5oz mini variety packs, including:
- Core Flavor Pack: Featuring signature NO CAP! flavors.
- Rotating LTO Pack: Limited-edition collaborations like ICEE, changing seasonally.
The mini cans are designed to expand drinking occasions and give families, Gen Z, and younger consumers a portion-friendly way to enjoy soda again — without compromise.
Nostalgia Meets Innovation
The partnership was brokered by Design Plus and Surge Brands, uniting ICEE’s cultural heritage with NO CAP!’s forward-thinking approach to modern beverage trends.
“This collaboration perfectly captures what’s driving today’s beverage innovation,” said Elisha Joffe, Partner at Design Plus. “ICEE has been part of American pop culture for generations, and NO CAP! is redefining what modern soda can look like. Together, they’re proving that nostalgia and wellness can coexist in a way that excites both retailers and consumers.”
The collaboration underscores a broader movement in the beverage industry, where legacy brands and next-generation innovators join forces to meet shifting consumer demands for transparency, health-conscious ingredients, and unforgettable flavor experiences.
Availability
ICEE® x NO CAP! Soda Pop products and NO CAP! mini packs will be available beginning January 2026 at major grocery, convenience, and specialty retailers nationwide.
About NO CAP! Soda Pop
Founded in California, NO CAP! Soda Pop is redefining what refreshment tastes like. With zero sugar, zero caffeine, zero calories, and full flavor, the brand offers a fun, health-forward alternative for today’s soda lovers. NO CAP! is committed to proving that great taste and better ingredients can go hand in hand.
About The ICEE Company
ICEE is America’s original frozen treat, known for its red cherry and blue raspberry flavors and “stick-out-your-tongue” fun for all ages. A subsidiary of J&J Snack Foods Corp (NASDAQ: JJSF), ICEE products are found in convenience stores, malls, theaters, and theme parks worldwide.
Learn more: www.icee.com
About Design Plus
Founded in 1983, Design Plus is an international licensing boutique based in Atlanta, GA, specializing in building brand equity and consumer loyalty through strategic licensing programs.
Visit: www.dplicensing.com
