Nutella® and Firefighters: A Delicious Partnership
As pancake season heats up, the beloved hazelnut spread, Nutella®, is back with its heartwarming initiative, ‘Stacks for Giving Back’. For the third year, Nutella is partnering with renowned celebrity chefs Alex Guarnaschelli and Christian Petroni to support local fire departments across the United States. This initiative not only celebrates delicious pancakes but also honors the local heroes who serve our communities.
Supporting Local Fire Departments
Launched with the aim of giving back, ‘Stacks for Giving Back’ invites Nutella lovers to nominate their local fire department for a chance to receive a limited-edition Pancake Breakfast Kit. This year, the program includes the official pancake mix from Pearl Milling Company, ensuring that every stack of pancakes is fluffy and delicious.
How It Works
- From now until April 30, consumers can nominate their local fire department at NutellaStacksforGivingBack.com.
- Each nominated fire department has the opportunity to receive a Pancake Breakfast Kit to aid in their next fundraising efforts.
- In addition to the kits, Nutella is offering $5,000 grants to five local volunteer fire departments in need.
Firefighters play a critical role in our communities, often coming together over shared meals. This initiative not only provides delicious pancakes but also fosters community spirit and support for these everyday heroes.
Celebrity Chefs Join the Cause
Celebrity chef and Food Network star Alex Guarnaschelli has been a passionate supporter of this initiative from the start. “These local heroes deserve all the support we can give them—whether that’s grants to help with their critical work or pancakes to fuel them through their day with a smile,” she stated. Joining her this year is fellow chef Christian Petroni, who brings his own flair to the program.
Custom Nutella Pancake Recipes
As part of the initiative, Guarnaschelli and Petroni have crafted delightful custom Nutella pancake recipes:
- Alex’s Nutella Cornmeal and Fresh Raspberry Pancakes
- Christian’s Nutella Banana Bread Pancakes
These recipes not only provide families with new ways to enjoy Nutella but also serve as a reminder of the joy that comes from cooking and sharing meals together.
The Importance of Community Support
“Nutella has always been about bringing people together over something delicious,” said Noah Szporn, Senior Vice President of Spreads at Ferrero North America. This program reinforces the bond between communities and firefighters, celebrating the everyday acts of bravery and service that often go unnoticed.
Grants for Fire Departments
The partnership with the National Volunteer Fire Council (NVFC) is a key component of the initiative, providing much-needed support to volunteer fire departments. These grants can help cover costs for new equipment, training programs, or operational needs, addressing the challenges firefighters face today, particularly with increasing climate emergencies.
Join the Movement
The ‘Stacks for Giving Back’ program is more than just pancakes; it’s about community, support, and gratitude. To learn more about how you can nominate a fire department in your area, visit NutellaStacksforGivingBack.com and participate in this meaningful initiative.
Share Your Support
Don’t forget to share your love for Nutella and your local firefighters on social media using the hashtag #StacksForGivingBack. Whether it’s a pancake creation or a heartfelt message, every post counts towards showing our appreciation for these vital community members.
Take Action Today!
We encourage all food and beverage professionals to engage with this initiative to foster community connections and support local heroes. Nominate your fire department today, and let’s make this pancake season one to remember!
For more insights into food trends and community engagement, check out our articles on community engagement strategies and the latest pancake trends.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
