Kansas City, MO — Three-time Super Bowl champion Patrick Mahomes is teaming up once again with Coors Light for a fourth consecutive year and this time, it’s all about getting mind-numbingly chill. Launching just in time for summer, Coors Light is introducing “The Patrick Plunge”, a one-of-a-kind cold plunge experience shaped like Mahomes’ head, inviting fans to literally step into the quarterback’s legendary chill zone.
Watch the official campaign video here: https://youtu.be/0zQX0IegZY4
What is The Patrick Plunge?
Inspired by the growing popularity of cold plunge rituals among elite athletes and wellness seekers, The Patrick Plunge offers fans a full-body refresh like no other inside a giant sculpture of Mahomes’ head. This immersive experience channels the iconic chill energy of Coors Light and is set to debut at KC Live! on July 19, 2025, giving 60 Kansas City fans the chance to take the plunge.
Interested participants can donate $15 to the 15 and the Mahomies Foundation for a chance to join in on the fun. More details and entry are available at:
👉 coorslight.com/patrickplunge
Mini Plunge, Major Chill
That’s not all for fans who want to bring the chill home, Coors Light is launching 45 limited-edition Mini Patrick Plunges starting July 15 at 12 PM ET on Shop.CoorsLight.com. Priced at $40, these beer-cooling plunges are a tribute to Patrick’s jersey number and the perfect accessory for any Mahomes fan. Proceeds benefit the 15 and the Mahomies Foundation, continuing Coors Light’s commitment to supporting great causes.
A Fusion of Cool & Purpose
This playful campaign blends sports, wellness, and charity into an unforgettable summer experience. It’s more than a marketing stunt it’s a refreshing way to give back while celebrating one of football’s most beloved icons.
About Coors Light
Known as The World’s Most Refreshing Beer, Coors Light continues to innovate with creative, athlete-driven collaborations. The brand remains committed to delivering ice-cold refreshment and memorable fan experiences with every sip.
