Tabor Winery Launches Artisanal, a New Premium Israeli Wine Brand

Tabor Winery has launched Artisanal, a new premium wine brand positioned for restaurants, specialty wine retailers, and direct-to-consumer channels. Announced in July 2026 from Kfar Tavor, Israel, and Bayonne, N.J., the collection elevates the winery's portfolio into the premium and ultra-premium category while drawing on Tabor's 25-year legacy of sustainable viticulture.

Developed under head winemaker Or Nadbach, Artisanal is designed as a distinct brand within the Tabor portfolio. Unlike Tabor's widely distributed labels, Artisanal takes a more refined, small-batch approach aimed at wine enthusiasts seeking authenticity, craftsmanship, and a sense of place.

"Artisanal is a natural evolution for Tabor and a reflection of how far Israeli winemaking has come," said Roy Harel, Wine Business Unit Director for Tabor Winery. "With this collection, we are able to highlight the nuance of our vineyard sites and craft wines that truly express the diversity of Israel's terroir—from the Galilee to the Jerusalem Mountains—while delivering the quality and sophistication today's global wine consumer expects."

A New Expression of Israeli Winemaking

Artisanal wines are sourced from some of Israel's most diverse growing regions, including the Galilee, Golan Heights, and Jerusalem Mountains, with fruit drawn from carefully selected vineyard plots chosen for their microclimates and soil composition.

The brand spans multiple premium series and a broad range of varietals, emphasizing balance, elegance, and complexity. Early releases showcase expressions such as Chardonnay, Cabernet Sauvignon, Marselan, and Roussanne, highlighting both Mediterranean character and international appeal. Each wine is produced with attention to detail from vineyard management through extended barrel aging.

Guiding the approach is Nadbach, who holds a B.Sc. in Plant Sciences from the Faculty of Agriculture of the Hebrew University of Jerusalem and a B.Sc. in Viticulture and Enology from the University of California, Davis. He gained international experience during a winemaking internship at Acacia Winery in Napa Valley before joining Tabor Winery, where he worked as a winemaker from 2014 to 2023 and was appointed head winemaker in 2024. His approach combines scientific precision with respect for terroir, focusing on balance, clarity, and wines that express origin, structure, and aging potential.

A Strategic Evolution for Tabor Winery

The introduction of Artisanal marks a strategic shift for Tabor Winery, which has restructured its offerings into two distinct pillars:

• Artisanal – a premium, curated collection for fine wine channels
• Tabor – a broader range of accessible wines for everyday enjoyment

The dual-brand strategy allows Tabor to expand its reach while strengthening its position in the global premium wine market. Located in the foothills of Mount Tabor in Israel's Lower Galilee, the winery has long been recognized for its commitment to sustainability, with vineyards cultivated using eco-friendly practices.

Elevating Israel on the Global Wine Stage

The launch comes as Israeli wines gain increasing recognition worldwide for their quality, innovation, and distinctive Mediterranean identity.

"The launch of Artisanal is exactly the kind of innovation we are proud to champion," said Josh Greenstein, Executive Director of the Israeli Wine Producers Association. "Tabor Winery is demonstrating the depth, sophistication, and global potential of Israeli wines. This collection speaks directly to the premium consumer and reinforces Israel's position as one of the most exciting and dynamic wine regions in the world today."

Artisanal wines are now rolling out in select markets, with availability in leading restaurants, wine boutiques, and specialty retailers. Artisanal by Tabor is part of the IWPA portfolio, which represents nearly 40 wineries across Israel.

Founded in 1999 and located in Israel's fertile Galilee region, Tabor Winery produces a diverse portfolio of wines that reflect the richness of Israel's terroir. With vineyards spread across the country, the winery is known for its commitment to sustainability, quality, and innovation.

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