The National Pork Board (NPB) is turning the classic game day dilemma—messy food versus prized jerseys—into a social-driven push to promote pork. Announced from Des Moines, Iowa, the effort is an integral component of the organization's Taste What Pork Can Do campaign.
The integrated rollout combines game day–inspired recipes developed by celebrity chef Marcus Samuelsson, influencer partnerships and an attention-grabbing giveaway, positioning pork as a versatile centerpiece for cuisines around the world.
Samuelsson, who serves as global flavors ambassador for Taste What Pork Can Do, developed a slate of recipes designed to showcase pork's adaptability across international cooking traditions. They include American smoked sticky ribs, Mexican crispy pork belly tacos, Japanese ham hock fried rice and a Brazil-inspired grilled pork tenderloin. The recipes are featured on TasteWhatPorkCanDo.com.
"As someone who has been chasing flavors from around the world for my whole life, I love how versatile and delicious pork is no matter how you make it. Whether it's in a spicy Latin American stew or slow cooked to perfection in American barbecue, pork has the unique ability to seamlessly adapt to cuisines from around the world," said Samuelsson.
"As a chef, pork is a canvas for global flavors, and as a home cook its range means I am endlessly inspired by the world of possibilities pork brings to the table. Pork is a win every time," he added.
A game day-driven giveaway
Also central to the campaign were limited-edition Drip Defender bibs, made available online at no cost. According to the National Pork Board, the bibs were quickly claimed by fans who take their food as seriously as the match underway on the pitch.
About the National Pork Board
The National Pork Board has responsibility for Pork Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Information on Checkoff-funded programs is available at pork.org.
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