The Granola Bar, the fast-growing, women-owned restaurant group reimagining brunch culture across Connecticut, Westchester, and Long Island, will return to New York City on July 9, 2026, with two distinct Midtown destinations: a full-service flagship at 330 Madison Avenue, steps from Grand Central, and The Granola Bar Takeaway, a grab-and-go concept around the corner at 22 E. 43rd St. Rather than a single opening, the brand is launching two purpose-built experiences in one neighborhood, marking a major milestone in its expansion.
Founded by Julie Mountain and Dana Noorily, The Granola Bar has grown from a Westport, Connecticut, favorite into a multi-location hospitality brand with a following across the tri-state area. The New York flagship introduces the brand's first-ever dinner service alongside the all-day brunch dishes that built its reputation.
330 Madison Avenue: The Full-Service Flagship
The Madison Avenue flagship embodies The Granola Bar's all-day dining philosophy, moving beyond conventional brunch with recognizable items executed differently. Director of Food and Beverage JJ Henao's all-day standouts include Sweet Potato Pancakes, Parmesan Crusted Avocado Grilled Cheese, The Bar Caesar, and Grilled Peach and Ricotta Toast, alongside seasonal specials and the brand's culinary signature: house-made granola turning up in unexpected places, including burrata appetizers and salads.
Dinner highlights include a daily Pasta of the Day and a "shares" menu featuring Challah Pull-Apart Rolls, Truffled Deviled Eggs, Gochujang Shrimp, Steak Frites, Latkes, and Maybe Caviar. The cocktail list leans classic, riffing on familiar formats — Margarita, Old Fashioned, Martini, Spritz — with distinctive twists, including a hibiscus-jalapeño margarita, a gin Martini variant called "Midtown," and a tequila-or-vodka espresso martini.
"Madison Avenue has incredible energy — people who move with purpose and know what they want," said Co-Founder/Co-CEO Julie Mountain. "We built The Granola Bar for exactly that: somewhere you can feel the room the second you walk in, where the experience moves as fast as you do, and the food meets you where you are. Hospitality isn't a production here, it's just genuine."
The 2,500-square-foot space seats 90, with private dining capacity for 20 to 40 and an 18-seat bar. A neutral palette, rich upholstery, leather banquettes, marble tables, and brass details create an atmosphere the brand describes as elevated yet approachable, while botanical wallpaper, curated artwork, and vintage-inspired decor add warmth and personality.
The flagship will operate Monday from 7 a.m. to 4 p.m.; Tuesday through Friday from 7 a.m. to 9 p.m., serving breakfast through dinner with happy hour from 4 to 6 p.m.; and Saturday and Sunday from 8 a.m. to 3 p.m.
22 E. 43rd St.: The Granola Bar Takeaway
Around the corner, The Granola Bar Takeaway is a distinct concept built for New York's pace and for guests who want the brand without the sit-down experience. The 1,000-square-foot space features a full coffee program and dirty sodas alongside hot grab-and-go items, sandwiches, salads, and more. It will operate Monday through Friday from 6 a.m. to 5 p.m.
"We didn't want Takeaway to feel like an afterthought to the flagship — it's a different need, solved on its own terms," said Co-Founder/Co-CEO Dana Noorily. "Some days you want to sit down and stay a while; other days you want what you love in five minutes flat. Now Grand Central has both, two doors apart."
A Growing Tri-State Brand
The Granola Bar built its reputation reimagining brunch and now brings a hospitality-first approach to all-day dining. The brand operates 10 locations throughout the New York tri-state area, including the newly launched Granola Bar Takeaway. It also offers a line of CPG products, including house-made granola and granola bars, both of which will be carried at the two new Midtown locations when they open Thursday, July 9, 2026.
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