Sprinkles Cupcake Chain Shuts Down All Locations
On December 31, Candace Nelson, the founder of Sprinkles Cupcakes, announced the shocking news that the beloved cupcake chain she established in 2005 has abruptly closed all its bakery locations. Nelson, who sold the company to private equity in 2012, described the situation as ‘surreal’ and emphasized that she has not been involved in ownership or operations for over a decade. The announcement came just days after the brand promoted New Year’s Eve orders, leaving fans and customers stunned.
A Sudden Shutdown
The closure of Sprinkles locations left many wondering what led to such a sudden decision. Customers who have enjoyed the brand’s iconic cupcakes for years are now left without their favorite treats. Despite the unexpected nature of the closure, Sprinkles has yet to issue an official statement regarding the matter, further adding to the confusion and disappointment among its loyal fanbase.
What This Means for Fans
While fans can no longer shop at Sprinkles’ various storefronts or order online for their famous cupcakes, there is a silver lining. In a fascinating twist, Sprinkles had previously collaborated with Jel Sert Company to create a line of Pudding & Pie Filling mixes that allows fans to recreate three of their favorite cupcake flavors at home.
Bringing Iconic Flavors Home
In September 2025, Sprinkles’ President and COO, Justin Murakami, shared insights about this exciting new product. He stated,
“Sprinkles has always been dedicated to creating joyful moments through our iconic flavors, and this partnership with Jel Sert allows us to extend that experience into an exciting new category. Inspired by our best-selling cupcakes, the Pudding & Pie Filling mixes offer guests a fresh, imaginative way to enjoy Sprinkles at home. This collaboration marks an exciting step beyond baked goods, bringing Sprinkles experience into kitchens nationwide, while staying true to our mission of making everyday moments a little sweeter.”
Available Flavors
The Pudding & Pie Filling mixes include:
- Red Velvet Cupcake
- Salted Caramel Cupcake
- Lemon Blueberry Cupcake
These mixes are available for purchase on Amazon and Walmart for the foreseeable future, making it easy for fans to enjoy their favorite flavors without ever stepping inside a Sprinkles bakery.
Recreating the Sprinkles Experience at Home
Each box of the Pudding & Pie Filling mixes contains four servings, is sugar-free, and has only 100 calories per serving. This makes it a delightful and guilt-free option for those looking to satisfy their sweet tooth. Here are some creative recipes that fans can try at home:
- Red Velvet Cheesecake Cups
- Mini Salted Caramel Brownie Truffles
- Red Velvet Holiday Truffles
- Pudding Parfaits
- A variety of delicious pies
These recipes not only provide a way to enjoy Sprinkles’ iconic flavors but also encourage creativity in the kitchen.
Fan Reactions
The sudden closure of Sprinkles has sparked a wave of emotions among fans. Many took to social media to express their disbelief and nostalgia for the brand that has been a staple in the dessert world for over two decades. The absence of Sprinkles’ signature cupcakes leaves a void in many dessert lovers’ hearts.
Looking Ahead
While the physical locations of Sprinkles Cupcakes may be gone, the spirit of the brand lives on through its Pudding & Pie Filling mixes. Customers can still enjoy the flavors they love and create new memories in their kitchens. This collaboration with Jel Sert represents a new chapter for the brand, making it accessible to a wider audience and allowing fans to keep the Sprinkles legacy alive.
Conclusion
As we say goodbye to Sprinkles’ brick-and-mortar presence, we can celebrate the fact that its iconic flavors continue to be available in a new form. With the Pudding & Pie Filling mixes, fans can enjoy the delightful taste of Sprinkles cupcakes in their own homes, ensuring that sweet moments can still be shared and created.
For those looking to recreate their favorite Sprinkles flavors, be sure to check out the mixes available online. Here’s to many more joyful moments—one sweet bite at a time!
FAQs
Will Sprinkles ever reopen its bakery locations?
As of now, there has been no official statement regarding the reopening of Sprinkles bakery locations.
Where can I buy the Pudding & Pie Filling mixes?
The mixes are available on Amazon and Walmart.
What are the calories in the Pudding & Pie Filling mixes?
Each serving contains 100 calories and is sugar-free.
