Calling All Flavor Lovers!
If you’re a coffee enthusiast, there’s no better time to elevate your daily brew into an extraordinary experience. International Delight has joined forces with Paris Hilton to introduce a pop-up event that promises to turn your ordinary coffee routine into a festival of flavor. Mark your calendars for March 12, 2026, as they invite you to embrace your inner Parista in Santa Monica!
What is a Parista?
A Parista is not just someone who enjoys coffee; it’s a lifestyle choice! According to Paris Hilton, being a Parista means bringing fun, flavor, and a touch of glamour to every sip. It’s about transforming plain coffee into a vibrant celebration, and that’s precisely what this partnership aims to teach you.
Event Details: Join the Fun!
- What: Free International Delight Parista Pop-Up Experience
- When: March 12, 2026, from 4:30 p.m. PT to 6:30 p.m. PT (or while supplies last)
- Where: Ocean & Colorado Plaza, 1566 Ocean Ave, Santa Monica, CA 90401
- How to Attend: Free and open to the public on a first-come, first-served basis (no pre-registration required)
- Activities: Product sampling, free merch, tips on embracing the Parista lifestyle, and photo opportunities!
Why You Should Attend
This engaging pop-up is not just about coffee; it’s a chance to connect with fellow flavor fanatics and immerse yourself in the unique experience that International Delight and Paris Hilton have created. As Julia Adams, Vice President of International Delight, aptly stated, “Plain just isn’t our thing,” making this event a perfect fit for anyone seeking to enhance their coffee ritual.
Discover Iconic Flavors
During the event, attendees will sample some of the exciting flavors that International Delight has to offer, including:
- Raspberry Champagne Creamer: A fruity burst of flavor that’s as sweet as a kiss.
- Sweet & Spicy Creamer: A mash-up of flavors that brings the heat and banishes boring coffee.
- Cotton Candy Cold Foam Creamer: Nostalgically sweet, this foamy delight adds a pop of color to your cup!
Capture the Moment
The event space will be a vibrant pink paradise, perfect for capturing Instagrammable moments. Flaunt your new Parista status with free beverages and merchandise while mingling with other coffee lovers. This is not just an event; it’s a celebration of flavor that promises to inspire creativity in your coffee habits.
Follow the Flavor Revolution
International Delight encourages all attendees to follow their journey on Instagram and TikTok. This is where you’ll find tips on how to continue your Parista journey at home, ensuring that every cup of coffee is as exciting as the last.
A Call to Action for Hospitality Professionals
As restaurant owners and hospitality professionals, embracing trends like the Parista lifestyle can set you apart in a competitive market. Offering unique flavor experiences can elevate customer engagement and drive repeat business. Consider integrating International Delight’s innovative creamers into your offerings or hosting your own flavor-inspired event.
Join the conversation! Share your thoughts on how you embrace flavor in your coffee routine or any experiences that resonate with the Parista lifestyle. We’d love to hear from you!
Don’t miss out on this unique opportunity to transform your coffee experience. Join International Delight and Paris Hilton in Santa Monica on March 12, 2026, and become a part of the flavorful revolution. Let’s celebrate coffee with flair and style!
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success, Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
