A Winning Partnership
The University of Southern California (USC) Athletics Department has made a groundbreaking announcement that promises to elevate the fan experience and support for student-athletes. By partnering with Oak View Group (OVG), a global leader in live entertainment infrastructure, USC is set to enhance hospitality across its on-campus venues, including the much-anticipated Rawlinson Stadium, Dedeaux Field, and The Galen Center. This collaboration aims to excite Trojans fans and provide student-athletes with top-notch performance dining and catering.
The Commitment to Excellence
With a shared commitment to enhancing campus life, the partnership between USC Athletics and OVG focuses on delivering exceptional food and service that honors USC’s proud traditions. As Jen Cohen, USC’s Director of Athletics, stated, “This partnership allows us to honor that legacy while introducing new standards of hospitality, service, innovation to ensure world-class experiences for the Trojan Family.” This sentiment captures the essence of what fans can expect: a game-day atmosphere that reflects the vibrant spirit of the Trojans, along with fresh, locally inspired menus.
New Food & Beverage Offerings
One of the highlights of this partnership is the introduction of new food and beverage offerings at concession stands. Fans can anticipate:
- Signature menu items that celebrate Southern California cuisine.
- Grab-and-go markets to minimize wait times, allowing fans to enjoy their game experience without missing a moment of action.
- Upgraded premium hospitality areas for alumni, special guests, and loyal supporters.
These enhancements are designed to create a more engaging and enjoyable experience, ensuring that every Trojan fan leaves the venue with lasting memories.
Performance Dining: Fueling Success for Student-Athletes
Beyond just concessions, OVG will provide performance dining services at The Galen Center Arena. This initiative aims to support student-athlete performance and recovery, highlighting the importance of proper nutrition in achieving athletic excellence. By focusing on providing healthy and energizing meal options, USC is investing in the well-being and success of its athletes.
Managing Catering for Athletic Events
In addition to performance dining, OVG will also manage catering for select athletics events, ensuring that every gathering associated with USC Athletics exemplifies the highest standards of service and quality. This comprehensive approach not only enhances the experience for attendees but also reinforces USC’s commitment to excellence in every aspect of its athletic programs.
A Legacy of Success
USC Athletics has a rich tradition of success, having won a staggering 138 national championships, including 115 NCAA team titles. This partnership with OVG represents a significant step forward in maintaining that legacy while adapting to the evolving expectations of fans and student-athletes alike.
OVG’s Proven Track Record
Oak View Group has established itself as a leader in collegiate athletics collaborations, working with prestigious universities such as Vanderbilt, Penn State, and the University of Kansas. By leveraging its extensive experience and innovative approach, OVG is poised to set a new benchmark for hospitality in college sports.
Embracing Change for a Bright Future
The partnership between USC Athletics and Oak View Group marks a transformative moment for Trojan fans and student-athletes. By prioritizing exceptional hospitality and performance dining, USC is not only enhancing the game-day experience but also investing in the future of its athletic programs.
As we look forward to the upcoming seasons, fans can expect a vibrant atmosphere filled with culinary delights that celebrate the Trojan spirit. Are you excited about these changes? Share your thoughts in the comments below!
For more insights into the latest trends in food, beverage, and hospitality, check out our articles on trends in college hospitality and the importance of enhancing the fan experience.
Stay connected with us for updates on USC Athletics and OVG’s initiatives!
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry.
