Embracing Resilience in the Tex-Mex Produce Community
In a world where unpredictability shapes our daily lives, the Viva Fresh Expo is set to welcome a transformative voice in the industry. On February 6, 2026, the Texas International Fresh Produce Association (TIPA) announced that Hunter Pinke will serve as the keynote speaker for the upcoming expo. His focus? A powerful message of resilience and adaptability that resonates deeply within the Tex-Mex produce community.
Why Mindset Matters in Produce
During times of uncertainty—whether due to weather fluctuations, market volatility, or labor shortages—how we respond to challenges matters more than ever. Pinke’s “no bad days” philosophy is not just a catchy slogan; it’s a practical framework that offers a new perspective for industry leaders.
“Hunter’s message resonates deeply with agriculture,” said Dante Galeazzi, president and CEO of TIPA. “Our industry understands long days, unpredictability, and the need to pivot when conditions change.” This sentiment underscores the need for a mindset shift, one that can empower professionals in the food and beverage industry to thrive amidst challenges.
From Adversity to Leadership
Hunter Pinke’s journey is a testament to resilience. After suffering a life-altering spinal cord injury at the young age of 22, he was forced to reevaluate his understanding of success and leadership. As a former Division I football captain and collegiate wheelchair basketball team leader, he learned how to adapt and lead in adversity.
Today, Pinke applies these lessons to his work in construction and family farming, sharing insights on resilience and perspective across North America. His experiences translate powerfully to the produce industry, where the stakes are high, and decisions carry real consequences.
A Defining Moment for the Expo
The upcoming 2026 Viva Fresh Expo promises to be an event of significance for the Tex-Mex fresh produce corridor. With nearly 3,000 registered participants, including over 400 buyers, the expo serves as a vital hub for networking and learning.
Pinke’s keynote is not just about inspiration; it provides actionable takeaways that attendees can implement immediately. As the produce industry grapples with high-pressure situations, his “no bad days” mindset mirrors the resilience it takes to deliver fresh products from field to market consistently.
Connecting Professionals Across Borders
The Viva Fresh Expo has become a crucial event for fostering relationships among growers, shippers, distributors, retailers, and foodservice leaders. It emphasizes the importance of collaboration, particularly in the Texas-Mexico trade corridor, which is a thriving hub for nutritious fruits and vegetables year-round.
As the expo has grown since its inception in 2015, it continually highlights the significance of regional leadership and cross-border collaboration. The event will take place at the JW Marriott Hill Country Resort & Spa in San Antonio from April 16 to April 18, 2026.
Register and Join the Conversation
Are you ready to embrace the “no bad days” mindset and learn how to navigate uncertainty in the produce industry? Don’t miss your chance to attend the 2026 Viva Fresh Expo. To register or learn more, visit www.vivafreshexpo.com.
In a world where challenges are a given, it’s the mindset and perspective that can set leaders apart. Join us in San Antonio to be part of this transformative discussion, and let’s work together to keep the Tex-Mex produce corridor thriving!
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