W South Beach is thrilled to announce the appointment of Carlos Del Busto as its new Director of Catering & Sales. As a seasoned hospitality professional with deep South Florida roots, Carlos brings over a decade of industry experience and a proven track record of excellence to the iconic oceanfront resort.
A Vision for Modern Celebrations
“At W South Beach, we are constantly evolving to create extraordinary experiences that resonate with today’s luxury traveler,” said Rick Ueno, General Manager of W South Beach. “Carlos’s expertise and fresh perspective will be instrumental as we continue to grow our catering and wedding segment, redefining what modern celebrations look like in Miami.”
Catering and Sales Initiatives
In his new role, Del Busto will spearhead the resort’s catering and sales initiatives, with a particular emphasis on the wedding market. His goal is to position W South Beach as the ultimate destination for unforgettable celebrations, ensuring that every event creates lasting memories for guests.
Insights from Carlos Del Busto
“I am excited to join the W brand, gain a new perspective, and bring my South Florida flair to the resort,” said Del Busto. “I look forward to continuing W South Beach’s commitment to delivering dynamic, high-energy experiences and exceptional service in one of the world’s most vibrant destinations.”
A Proven Track Record
Carlos Del Busto began his hospitality career in 2014 with Marriott International, as part of the opening team at The Miami Beach EDITION. Since then, he has established himself as a valuable contributor to the brand, recognized as a Top Performer for his market in both 2021 and 2023. His professional journey reflects a creative edge, having opened three Ralph Lauren Purple Collection stores earlier in his career.
W South Beach: A Premier Event Destination
W South Beach offers an unparalleled setting for events and celebrations, boasting more than 20,000 square feet of flexible indoor and outdoor space overlooking the Atlantic. The resort’s 360-degree projection-mapped ballroom—one of the most technologically advanced in Miami Beach—enables fully immersive experiences. This sophisticated venue, along with three additional meeting studios and expansive oceanfront terraces, provides the perfect backdrop for everything from high-impact corporate gatherings to destination weddings.
Redefining Luxury with Modern Amenities
Following its recent $30 million renovation, W South Beach continues to redefine modern luxury. With 357 all-suite accommodations, a 9,540-square-foot AWAY Spa, two signature pools, and South Beach’s only rooftop basketball, tennis, and pickleball courts at THE COURTS, the resort now delivers a bold, high-energy setting for celebrations.
The culinary offerings at W South Beach range from THE GROVE, a vibrant New-American eatery, to MR CHOW, serving authentic Beijing cuisine. Guests can also enjoy curated experiences such as weekly cigar tastings, cocktail workshops, live music, and wellness programs by DOGPOUND and Ahana Yoga. A dedicated events team ensures that every celebration is distinctly W.
A Local Leader
A Miami native, Carlos graduated Cum Laude from Florida International University’s School of Hospitality and enjoys boxing, beach days, and family Sunday dinners. His deep connection with the local community enhances his ability to create uniquely tailored experiences for clients.
Join the Conversation
As W South Beach embarks on this exciting new chapter, we invite you to explore the dynamic changes and exceptional offerings that Carlos Del Busto will bring to the resort. What are your thoughts on the evolving landscape of luxury hospitality? Share your insights in the comments below!
For more information about W South Beach, please visit www.wsouthbeach.com.
Stay tuned for more updates on the latest trends in the hospitality industry by checking out our related articles on catering trends for 2026 and innovations in luxury hospitality.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
