A New Era for The Original Doughbrik’s Snacks
The Original Doughbrik’s Snacks is making waves in the snack industry as it prepares to showcase its latest innovations at the Natural Products Expo West 2026, scheduled for March 4–6, 2026, at the Anaheim Convention Center, California. Co-founded by famous content creator David Dobrik, this brand is set to redefine snacking with its new product line, WAVERS.
WAVERS: A Commitment to Healthier Snacking
One of the most significant announcements from The Original Doughbrik’s Snacks is their pivot to using avocado oil, eliminating all seed oils from their products. This transition aligns with current consumer trends towards healthier, cleaner eating habits. Moreover, the brand is now entirely gluten-free, ensuring that those with dietary restrictions can enjoy their snacks without worry.
New Flavor Alert: Introducing Freakin’ Hot
Among the exciting developments is the introduction of a brand-new flavor: Freakin’ Hot. This flavor adds a fiery twist to the already diverse lineup of WAVERS, which includes favorites like Late Night Pizza and Extra Cheesy. Each chip in the Freakin’ Hot range is crafted from a crunchy blend of potato, rice, and corn crisps, promising a satisfying crunch with every bite, perfect for those who crave bold flavors.
Health Benefits of WAVERS
- Low Calorie: Each serving contains only 130-140 calories.
- Non-GMO: All ingredients are non-genetically modified.
- Clean Ingredients: Made with avocado oil and free from artificial flavors or preservatives.
The Story Behind the Brand
The Original Doughbrik’s Snacks was co-founded by David Dobrik and his friend Ilya Fedorovich, alongside industry veterans Adam Cohen and Jerry Bello. This team brings a wealth of experience and creativity to the snack aisle, combining nostalgia with modern snacking trends.
Inspired by the fan-favorite pizza combinations from Dobrik’s West Hollywood pizzeria, the WAVERS line captures the essence of fun and adventure in snacking. The brand’s mission is to deliver high-quality, flavorful snacks that bring people together, whether in a social setting or during a quiet night in.
Meet the Founders at Expo West
Expo West attendees will have the unique opportunity to meet Dobrik, Fedorovich, Cohen, and Bello in person. Their presence at the event marks a significant milestone in the brand’s journey, offering insights into their vision for future product innovations and expansion plans.
“We’re thrilled to share our journey and innovations at Expo West,” said Adam Cohen. “The evolution of WAVERS reflects the changing landscape of snacking, where consumers are increasingly conscious of what they eat.”
Why Attend Natural Products Expo West?
Natural Products Expo West is a premier event for food, beverage, and hospitality professionals. Attendees gain access to:
- Networking Opportunities: Connect with industry leaders and innovators.
- Product Sampling: Experience new products before they hit the market.
- Insights and Trends: Explore the latest trends in healthier snacking.
Join the Movement Towards Healthier Snacking
The Original Doughbrik’s Snacks is not just about chips; it’s about creating a culture of health-conscious snacking. By incorporating clean ingredients into their WAVERS line, the brand is setting a new standard in the snack industry.
As the demand for better-for-you snacks grows, The Original Doughbrik’s Snacks is poised to capture the attention of snack lovers everywhere. Whether you’re a food industry professional or a health-conscious consumer, WAVERS offers something for everyone.
Get Ready for a Flavor Adventure
Don’t miss the chance to try the new Freakin’ Hot flavor and explore the entire WAVERS lineup at Natural Products Expo West. Engage with the brand that is reshaping the world of snacks and discover how you can be part of this exciting movement.
For more updates, follow The Original Doughbrik’s Snacks on social media at @eatdoughbriks on Instagram and TikTok, or visit their website at www.eatdoughbriks.com.
We invite you to share your thoughts on this delicious evolution in snacking! What flavors would you like to see next from WAVERS? Leave your comments below!
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
