.jpg)
When two of the NFL’s biggest superstars team up with one of hospitality’s most innovative groups, the result is nothing short of spectacular. Noble 33’s latest venture, 1587 Prime, officially opened its doors on September 17, 2025, marking a significant expansion into Kansas City’s competitive dining scene. This contemporary American steakhouse, born from a partnership with Kansas City Chiefs legends Patrick Mahomes and Travis Kelce, represents more than just another celebrity restaurant: it’s a masterclass in strategic brand expansion and community integration.
The Power Play Behind the Partnership
The collaboration between Noble 33 and the NFL champions goes beyond typical celebrity endorsements. Tosh Berman and Mikey Tanha, the visionary founders of Noble 33, worked directly with Mahomes and Kelce to capture “the essence of Kansas City: its pride, its hospitality, and its passion for great food.” The restaurant’s name cleverly combines both players’ jersey numbers (15 and 87), creating an instantly recognizable brand that resonates with sports culture and fine dining enthusiasts alike.
For food and beverage companies looking to expand into new markets, this partnership demonstrates the power of authentic local connections. Rather than imposing their existing concepts, Noble 33 adapted their award-winning formula to reflect Kansas City’s unique character while maintaining their signature elevated standards.
Stadium-Inspired Design Meets Culinary Theater
The 238-seat restaurant showcases innovative hospitality technology and design thinking that food service industry professionals should take note of. Led by The Johnson Studio at Cooper Carry, the space transforms the dining experience into something reminiscent of entering a world-class stadium.
The grand entrance features a narrowing tunnel that builds anticipation, while refrigerated displays showcase premium dry-aged cuts: a brilliant example of menu innovation that educates guests before they’re seated. This theatrical approach to food presentation creates Instagram-worthy moments while serving a practical purpose in the food and beverage management strategy.
The two-level design maximizes capacity and revenue potential:
- Ground floor: 20-seat bar, intimate banquettes, and central stage for live music
- Second floor: Semi-private dining for 40+ guests and private rooms for 20
- VIP entrance for high-profile clientele
- Open kitchen views for culinary theater
Executive Chef Ryan Arnold’s Culinary Vision
The menu at 1587 Prime reflects current food and beverage trends while honoring steakhouse traditions. Executive Chef Ryan Arnold’s curated selection includes:
Premium Protein Program:
- Japanese A5 NY Strip and Boneless Ribeye
- 40 oz Wagyu Tomahawk (served tableside)
- Compound butters and sauces
- Optional Lobster Tail, Crab, Bone Marrow, and Blue Cheese toppings
Signature Dishes:
- Steak Tartare with hand-cut wagyu, egg yolk, truffle aioli
- Togarashi Fried Chicken with honey trio (hot, chive, wasabi)
- Mahomes Ketchup Flight – a playful nod to the quarterback’s well-known preference
- 1587 Twice Baked Potato with smoked gouda and black truffle
This menu strategy demonstrates smart food and beverage services planning: offering premium options for special occasions while including approachable items that encourage repeat visits from local diners.
Beverage Program Excellence
Beverage Director Juan Carlos Santana brings Michelin Guide “Exceptional Cocktails” credentials to Kansas City, creating a program that rivals the nation’s top cocktail destinations. The centerpiece martini cart offers customization options: guests can choose the restaurant’s signature preparation or build their own with premium spirits and accoutrements.
Signature Cocktails:
- Kingdom Come: Casamigos blanco with 400 Conejos and pomegranate
- Showtime: Aged rum blend with toasted coconut and coffee notes
- The Alchemy: Clarified citrus vodka with berry and tea elements
This approach to beverage programming shows how food and beverage companies can differentiate themselves through experiential offerings rather than just product selection.
Local Partnership Strategy
Noble 33’s commitment to local food sourcing demonstrates industry best practices for community integration. Their partnerships include:
Missouri & Kansas Brands:
Scavuzzo’s and Shatto Milk Company- Betty Rae’s and McLain’s Bakery
- Farm to Market Bread Co. and Messenger Coffee
- Local distilleries: J. Rieger & Co., Holladay, Tom’s Town
- Kansas City breweries: Boulevard Brewing Co. and KC Bier Company
Scavuzzo’s and Shatto Milk CompanyThis sustainable food brands approach not only reduces supply chain costs but builds genuine community relationships that enhance brand loyalty: a crucial factor for restaurant marketing success in competitive markets.
Industry Impact and Market Analysis
The opening of 1587 Prime signals several important trends for food and beverage industry professionals:
Celebrity Partnership Evolution: This isn’t just celebrity endorsement: it’s active partnership with local market knowledge and genuine community connection.
Premium Positioning in Secondary Markets: Noble 33’s expansion from major metros like Miami and Las Vegas into Kansas City demonstrates confidence in secondary market spending power for luxury dining experiences.
Integrated Entertainment Dining: The combination of live music, theatrical food presentation, and sports culture creates a comprehensive entertainment destination rather than just a restaurant.
For hospitality managers and foodservice executives, 1587 Prime represents a blueprint for successful market expansion that respects local culture while maintaining brand standards.
What This Means for F&B Professionals
The success factors demonstrated by 1587 Prime offer valuable lessons:
- Authentic Local Partnerships: Working with genuine community figures rather than hired endorsers
- Experiential Design: Creating memorable moments throughout the guest journey
- Supply Chain Community Integration: Building relationships with local suppliers for freshness and community support
- Technology Integration: Using design and presentation to enhance the dining experience
- Flexible Programming: Adapting operating hours and services to local market preferences
Procurement directors and institutional buyers should note the emphasis on local sourcing, which can reduce costs while improving sustainability metrics.
Looking Ahead
As Noble 33 continues expanding into Houston, Dallas, and other markets, 1587 Prime serves as a proof of concept for celebrity partnerships that go beyond surface-level marketing. The restaurant’s September 17 opening coincided with Patrick Mahomes’ 30th birthday, generating additional media coverage and demonstrating smart hospitality industry marketing timing.
For food and beverage directors considering similar partnerships or expansions, the key takeaway is authenticity: Noble 33 didn’t just license names, they created a genuine collaboration that serves both the brand’s growth objectives and the community’s dining desires.
The success of 1587 Prime will likely influence how other food and beverage management companies approach celebrity partnerships and secondary market expansion. In an industry where differentiation is increasingly challenging, the combination of star power, local authenticity, and operational excellence provides a compelling formula for growth.
Visit Food & Beverage Magazine for more insights on restaurant industry trends and expansion strategies that are shaping the future of dining.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
