LOS ANGELES, CA – Kiss the Ground, a leading nonprofit dedicated to promoting regeneration and healthy soil as solutions to the climate, water, and wellness crisis, has officially released its Regenerative Purchasing Guides. These free, easy-to-use tools are designed to support conscious consumers seeking to make informed, values-driven purchasing decisions.
Amid growing consumer interest in health and sustainability, many individuals still struggle to navigate misleading food labels and vague product claims. A recent survey by Kiss the Ground reveals:
- 74% of shoppers consider health a top priority
- 88% rely on general marketing terms like “natural” over certified labels like “regenerative” or “organic”
- 58% admit to not reading food labels, while many who do feel confused by them
“Our shopping habits are a direct reflection of our values,” said Evan Harrison, CEO of Kiss the Ground. “Yet the modern grocery aisle can feel overwhelming. These guides were created to cut through the noise, offering clarity and confidence to every shopper looking to make a regenerative impact.”
Guide Features Include:
- Explanations of common food labels and certifications
- Tips for shopping regenerative products in categories like coffee, eggs, and dairy
- Introductions to trusted brands practicing regenerative principles
The initial release includes nine food-focused guides, with plans to expand into categories such as wellness, skincare, fashion, baking, beverages, pets, and more. This initiative is part of Kiss the Ground’s long-standing mission to engage and educate the public about the benefits of regenerative agriculture.
Since 2013, the organization has helped millions connect with the regenerative movement through storytelling, educational content, and strategic partnerships. Internal tracking shows that public awareness of regenerative agriculture has nearly doubled in just 18 months—from 4% to almost 7%—indicating a significant cultural shift.
These new guides serve as a timely resource, enabling individuals to shop with purpose while contributing to healthier soil, communities, and ecosystems.
Access the Free Guides
Explore the Regenerative Purchasing Guides now at:
www.kisstheground.com/purchasing
