smartwater® and Jennifer Aniston confirm, “We were never on a break.”smartwater®, a brand synonymous with simple, thoughtful choices for a better life, today launched a new campaign featuring a familiar face and long-term friend of the brand: actress Jennifer Aniston. The new campaign features several new TV spots, including a feature in Times Square, OLV, OTT, OOH, audio and social channels.
Jennifer Aniston has been a celebrated cultural icon for decades, known for her memorable moments both on and off screen. Beyond her acting roles, she’s a successful entrepreneur, a dedicated philanthropist, and a trendsetter in fashion and fitness.
Like Jen, smartwater is known for both substance and style: offering a pure, clean, crisp taste, and packed in a smart, iconic bottle since its debut in 1996. smartwater combines the function of hydration with simplicity in form, making it ideal for those looking to make a statement with their water.
“smartwater and Jennifer Aniston are a refreshingly timeless duo,” said Shakir Moin, President, Marketing, North America, “Jennifer embodies everything smartwater stands for: great taste, effortless style, and intentional living. She’s an inspiration to all, and we are excited to mark a new era in this partnership we’ve cultivated over the years with this new campaign.”
In 2007, smartwater officially announced Jennifer Aniston as the brand’s global ambassador, marking the beginning of a mutual love affair and ongoing collaboration grounded in style and wit. From playful ads that tapped into internet culture and Hollywood speculation, to sleek OOH and TV spots that celebrated the unique origins of smartwater, Jen brought a modern sensibility that helped define the brand’s voice. Today in 2025, Jen and smartwater are inspiring others to make smart choices that contribute to a life of well-being.
The new campaign features humorous “behind-the-scenes” moments of Aniston on-set as she “films” her smartwater ad, playfully debating with the director about the best way to promote the brand. The creative concludes with Aniston taking a refreshing sip of smartwater, highlighting that the best approach is sometimes the simple choice.
“In my heart, this partnership never really ended,” says Aniston. “smartwater’s always been about making simple, smart choices – and that’s really how I try to live my life. I’ve always loved how stylish and thoughtful both the product and the brand are, and how well it fits into my life. The campaign is a fun reminder that the smart choice is sometimes the simplest one, and how those choices can ultimately lead to greater well-being.”
smartwater offers a range of products to suit various lifestyles, including:
- smartwater:Smart technology through vapor-distillation and added electrolytes for taste.
- smartwater alkaline with antioxidant:A hydration solution with a higher pH level (of 9.5 pH) and antioxidant selenium as a great partner for those with more active lifestyles.
- smartwater in cans:smartwater and smartwater alkaline with antioxidant are also available in new, slim aluminum cans for a stylish experience, perfect for any social gathering.
smartwater® is The Coca-Cola Company’s flagship global water brand. The campaign was created by WPP Open X, led by VML and supported by Grey, Ogilvy New York, Publicis and United Talent Agency.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
