In a food industry crowded with shortcuts, additives, and fleeting trends, Simrancooks stands out by doing something deceptively simple: bringing back the soul of home cooking. Founded by New York–based entrepreneur and designer Simran Khiantani, the brand takes its inspiration from a remarkable source—her mother-in-law’s deeply rooted, decades-old recipes from Spain’s Canary Islands. What began as a family story, a jar of sofrito shared across generations, has evolved into one of the most compelling new voices in the modern condiment space.
At the heart of the brand is The Mother Mix, a vibrant, slow-cooked sofrito made with fresh vegetables, garlic, and warm spices. The recipe traces back more than fifty years to Simran’s mother-in-law, affectionately known as “Mummy,” who perfected her sauces long before artisanal condiments became a trend. The Mother Mix was meant to make everyday meals effortless—a philosophy the brand embraces wholeheartedly. Today, Simrancooks offers a growing family of products, including The Red Drizzler, available in hot and mild, and The Red Hot Honey Drizzler.
While the flavors are rooted in history, the brand’s approach is distinctly modern. Simrancooks bridges the gap between authenticity and accessibility, proving that traditional cooking doesn’t need to be complicated. In a world where customers want both convenience and connection, the company offers an unexpected solution: jars that feel like home but act like a culinary shortcut.
These sauces aren’t just condiments—they are meal starters, flavor builders, and creative catalysts. With just a cupful of The Mother Mix, a weeknight dinner can transform from routine to remarkable. From paellas and stews to tacos, dips, and marinades, consumers regularly share that the product “rescues” their meals and expands their repertoire. The Red Drizzler, inspired by Canary Islands mojo rojo, has quickly developed a cult following of customers who use it on everything from eggs and avocado toast to grilled meats, roasted vegetables, and even pizza. Meanwhile, the Red Hot Honey Drizzler brings a sweet-heat balance that feels both familiar and delightfully new.
Yet what truly differentiates Simrancooks in a saturated market is its dual identity as both a flavor brand and a design-forward CPG company. Simran’s background as the founder of KAKHI Designs—a luxury stationery and branding studio—deeply informs the brand’s visual language. Each jar is thoughtfully crafted, from typography to color palette, evoking the warmth, vibrancy, and earthiness of the Canary Islands. It is a rare moment when a condiment looks as good on a dinner table as it tastes on a plate.
Simrancooks products are available online through Amazon and Shopify and are steadily gaining traction with regional retailers, specialty markets, and in a national supermarket chain in 2026.
With the rise in consumer interest in global flavors, convenient cooking solutions, and better-for-you ingredients, Simrancooks sits at a strategically advantageous intersection. The brand responds to the growing demand for authentic, time-saving products that don’t compromise on quality. Each jar is vegan*, gluten-free, dairy-free, and free of preservatives and added sugars*, giving retailers the versatility they want and customers the clean labels they expect (*except for The Red Hot Honey that is not vegan and contains sugar with the addition of honey).
Yet despite this momentum, the brand maintains a grounded, human approach. Simrancooks is built around the values of culture, creativity, and connection—three pillars that guide its innovation pipeline and customer experience. New products are thoughtfully developed, tested across family kitchens, and shaped by the belief that cooking should bring people closer, not overwhelm them. The brand’s mission remains clear: to help anyone, regardless of skill level, prepare meals that feel personal, joyful, and satisfying.
In a marketplace driven increasingly by speed, Simrancooks invites consumers to slow down—not in the kitchen, but at the table. It restores the idea that even a simple meal can carry heritage, emotion, and artistry. With every jar, it shares a piece of a family’s legacy and a vision for what modern food brands can be: rooted in tradition, elevated by design, and devoted to making everyday cooking feel effortless.
