Avril Lavigne Launches When We Were Young Festival with BeatBox Beverage
On October 20th, Avril Lavigne, notable music artist the face and collaborator of BeatBox Beverages’ Creator Series, attended Unite The United & Charity Bomb
When We Were Young Festival Bowling Event to Benefit MusicCares, Presented by BeatBox Beverages in Las Vegas. Held at Brooklyn Bowl at The LINQ, the event was the kick off to When We Were Young festival weekend. BeatBox is known as “The World’s Tastiest Portable Party Punch.”
At the event, Avril participated in a fan meet & greet with winners of a nationwide contest hosted by BeatBox. The winners, from Portland, flew in to meet their favorite punk rock icon and attend the When We Were Young Festival. Avril signed her autograph on custom BeatBox guitars for the winners as well at the VIP Bowling event, which featured her Pink Lemonade Punch BeatBox flavor she co-created as the drink of the evening.
Lavigne also signed her July Food & Beverage Magazine cover, as she mingled with our editor in chief Lauren Kane and social media manager at the event.
Avril and Lauren were also joined at the bowling celebration by BeatBox founders Aimy Steadman and Brad Schultz, plus VP of Global Marketing Zech Francis.
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During the charity bowling event held at Brooklyn Bowl in Las Vegas ahead of the festival weekend, performances took place for attendees from music bands such as Bowling For Soup and Plain White T’s, along with other notable rock bands from the 2000s during the evening, which was to benefit MusiCares.
Pink Lemonade “Party Punch” was launched with Lavigne back in June 2023, as the first of their Creator Series with Lavigne as face and collaborator. According to BeatBox, “this zesty pink concoction packs a punch with a delightful fusion of tangy lemons and a little bit of sweet mischief. With an ABV of 11.1%, it’s like a lemonade stand for adults. Sip, savor, and let the party begin!” The flavor is low in sugar, sold in a recyclable carton which is environmentally friendly,
Check out the July 2023 issue for the full story on the collaboration flavor with Lavigne.
