The Consortium for the protection of Balsamic Vinegar of Modena showcases the allure and flavor of the authentic European product to charm 7 of the most important American influencers, guests in Italy from 22 to 26 May. Then in June it’s all off to the Summer Fancy Food Show in New York, the most important food event on the East Coast.
It’s all down to a mixture of history, tradition and flavor, as the Consorzio Tutela Aceto Balsamico di Modena continues its American project, ongoing for the past year: the massive challenge of educating the US market. With the campaign entitled Balsamic Vinegar of Modena, the Original, co-financed by the European Union, the Consortium intends to establish once and for all the originality of its product and teach professionals and consumers how to recognize the one and only genuine Balsamic Vinegar of Modena.
To carry out this mission, the Consortium has enrolled a team of 7 of the most important transatlantic food bloggers (who will be guests in Modena from 22 to 26 May), with the aim of turning them into ambassadors for the authentic product in the States. These are Michael Kahn, a young blogger from Sacramento and founder of MKLibrary, a website devoted to all that inspires its creator in everyday life: travel, food and lifestyle; Elise Bauer, whose Simplyrecipes portal and social channels have more than a million followers; Laura Jung and Ben Hon, two bloggers with 63.1 and 43.9 thousand followers respectively; Brandon Matzek, creator and editor of the blog Kitchen Konfidence; Wendy Holloway of the Italian food blog FlavorofItaly and Dana Rozarsky, with the MiamiFoodPorn portal for news and reviews.
