Beverage Marketing Corporation is pleased to announce the publication of The Cannabis Revolution: How Cannabis is Disrupting the Food and Beverage Industry. This report, published by leading beverage industry consultants Beverage Marketing Corporation in partnership with emerging trend innovation experts HVCK, is the first in a three-part set analyzing the opportunities, threats and implications of cannabis legalization and its impact on the food and beverage industries. The reports also offer recommendations for successful market entry and the development of innovative products to address the needs of an emerging mainstream market.
The three-report series includes the currently available The Cannabis Revolution: How Cannabis is Disrupting the Food and Beverage Industry, the soon to be published The Cannabis Revolution: Why Supply Chain is the Key to Unleashing the Multi-Billion Dollar Cannabis Industry and finally, Cannabis is the New Alcohol: Reinventing Cannabis for Sustainable Mainstream Use. The three reports can be purchased individually, as a discounted set, or with an optional innovation Q&A session with BMC and HVCK. For more information visit http://www.bmcreports.com.
The studies’ findings indicate food and beverage companies are uniquely qualified to play a lead role in bringing mainstream cannabis products to market by virtue of their marketing prowess, unique distribution systems, expertise in addressing product safety, packaging challenges, etc. Based on this premise, the reports offer recommendations for proactive companies to capitalize on opportunities created by rapidly evolving legislation. They also discuss growing consumer interest in the broad range of functional benefits offered by cannabis and its derivatives, and the suitability of food, snacks and beverages as delivery vehicles for health, wellness, functional and recreational cannabis-based ingredients.
