New York ( May 14, 2015) – De Nolet presented by Ketel One® Vodka made its debut in New York City with an immersive experience to discover the 11 generations of craftsmanship behind Ketel One® Vodka. After entering through a giant windmill inspired by the Nolet Distillery’s signature one in Schiedam, Holland, where Ketel One Vodka is made, guests enjoyed a multisensory journey that took them on a storytelling tour of the Ketel One Vodka heritage with bespoke cocktails, signature dishes, musical performances, visual art displays and the fine craftsmanship of Ketel One Vodka.
Highlights from the event included:
- Epic Music Performances: Blood Orange and MOTHXR as well as beats by DJ KISS kept the crowd on its feet until the lights came on.
- Bespoke cocktails: Ketel One® Vodka bespoke cocktails created by USA World Class winner and NY-based mixologist, Jeff Bell, were a hit amongst guests and music talent. The vodka tasting station with Ketel One’s National Mixologist, Ricky Gomez, had the crowd experiencing the brand’s legendary taste test.
- Curated Chef’s Menu: The menu pairing curated by one of America’s most respected chefs, Chef Marc Forgione, took guests on an incredible food and cocktail journey.
- Compelling Visuals: The vividly elucidated interactive brand wall detailing the 11 generations of the Nolet family, who have been distilling fine spirits for close to 325 years, was a popular location for not only discovery but also for selfies and social media posts. Guests marveled over the entrance’s 45 foot modern copper expression of the distillery’s signature windmill. Dev Harlan for CTRL’s larger-than-life CASCADE art installation of 11 prisms that represented the 11 generations of Nolet family distillers andRubin 415’s mural created to represent the three flavor profiles of Ketel One Vodka: Ketel One (base), Ketel One Citroen and Ketel One Oranje, were a huge draw throughout the night.
Dev Hynes of Blood Orange performing at De Nolet Presented by Ketel One Vodka on May 14, 2015 in New York, NY. (Jemal Countess/Getty Images for Ketel One)
Penn Badgley of MOTHXR performing at De Nolet Presented by Ketel One Vodka on May 14, 2015 in New York, NY. (Jemal Countess/Getty Images for Ketel One)
USA World Class winner and NY-based mixologist at PDT Jeff Bell, Chef Marc Forgione and Ketel One’s National Mixologist Ricky Gomez at De Nolet Presented by Ketel One Vodka on May 14, 2015 in New York, NY. (Jemal Countess/Getty Images for Ketel One)