CHICAGO – September 10, 2025 – Since 1995, Blue Moon has been synonymous with oranges—from brewing with Valencia orange peel to its iconic full-wheel garnish. Now, in honor of its 30th anniversary, Blue Moon is officially renaming the orange: BlueMoonGarnish.
A Cultural Movement Beyond Fruit
BlueMoonGarnish is more than a rebrand—it’s a cultural shift.
- Orange sweater? That’s now a BlueMoonGarnish sweater.
- Orange chicken? Say hello to BlueMoonGarnish chicken.
- The Orange Line in Chicago? It’s officially the BlueMoonGarnish Line.
Over the next few weeks, Blue Moon will be bringing the BlueMoonGarnish identity to places where orange once reigned.
Fans Can Get Their Own BlueMoonGarnishes
Starting September 10, fans 21+ in Chicago, Indianapolis, Las Vegas, Nashville, New York, Philadelphia, and Pittsburgh can visit BlueMoonGarnish.com. With every delivery purchase of Blue Moon beer, they’ll receive a complimentary bag of custom-labeled BlueMoonGarnishes.
Additionally, Blue Moon will be sampling garnishes at select bars and restaurants in Boston, Denver, Long Island, Nashville, and Philadelphia, ensuring drinkers enjoy the classic Blue Moon experience—now officially BlueMoonGarnish.
A Celebration of Blue Moon’s Legacy
“For three decades, a Valencia orange garnish has been part of the Blue Moon experience, so we thought why not make it official and give oranges the name they were meant to have: BlueMoonGarnish,” said Courtney Benedict, Vice President of Marketing for Above Premium Beer at Molson Coors Beverage Company. “This is more than a garnish – it’s a celebration of what makes Blue Moon a Blue Moon.”
A Creative National Campaign
Created by Mischief @ No Fixed Address, the campaign features:
- A comedic BlueMoonGarnish farm video
- Influencer partnerships
- Bold out-of-home placements across U.S. cities, including Chicago and Boston’s newly dubbed BlueMoonGarnish Lines
Fans can join the fun by claiming their own garnishes via BlueMoonGarnish.com while supplies last. Follow @BlueMoonBrewCo on Instagram for campaign highlights.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that bring people together. From iconic beers like Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and Ožujsko to above-premium favorites like Blue Moon Belgian White, Leinenkugel’s Summer Shandy, and Madrí Excepcional, the company continues to innovate across beers, spirits, flavored beverages, and non-alcoholic offerings.
Molson Coors is publicly traded on the NYSE and TSX. Learn more at molsoncoors.com.
Media Contacts
Alison Brod Marketing + Communications
Brooke Scher Mogan – brooke@abmc-us.com
Molson Coors Beverage Company
Jenna Reimler – jenna.reimler@molsoncoors.com
