(GARNER, N.C.) August 11, 2025 – Butterball, the best known and most loved* brand of turkey in the U.S., has rolled out a new rope smoked turkey sausage. The new rope sausage will replace the current offering in grocery stores across the United States and international markets. The change was made in response to consumers’ perception of the shape, taste and nutritional value of the sausage.
“Our research indicated consumers were seeking a more craveable smoked turkey sausage with less salt and a more premium look,” said Ana Haynes, CPG brand manager for Butterball. “We applied our learnings to create a delicious product with less sodium that’s juicy, has a robust, smoky flavor and looks great on the shelf.”
As summer comes to an end and the school year and tailgate season ramps up, Butterball’s smoked turkey sausage is a great choice for an easy weeknight dinner or weekend gathering.
“Our rope sausage is a people pleaser and perfect for any occasion – it’s quick to prepare and a versatile protein that can be grilled, sautéed and cooked in the air fryer,” said Haynes. “It’s also low in fat and complements many recipes.”
The new smoked sausage will be transitioning onto shelves through the end of the year. Retailers offering Butterball’s Hardwood Smoked and Polish Style Smoked Turkey Sausage can be found using Butterball’s online product locator.
About Butterball
Butterball, LLC, headquartered in Garner, North Carolina, is the best known and most loved* brand of turkey in the U.S. Bringing people together over wholesome homemade meals for more than 70 years, the company provides retail and foodservice products to customers in more than 30 countries. Butterball is committed to being an industry leader in quality, food safety and animal care and well-being, and was the first major turkey company to voluntarily achieve certification through American Humane Society. The company employs nearly 7,000 team members who work in production facilities, live operations and offices across Arkansas, Illinois, Kansas, Missouri and North Carolina. For consumer questions or information, visit Butterball.com or call the Butterball® Turkey Talk-Line®, 1-800-BUTTERBALL (1-800-288-8372).
*Source: 2024 Kantar Brand Tracking Dec 2024 n=361
