In a world where authenticity and quality often take a backseat to mass production, Campesino Rum has emerged as a beacon of craftsmanship. Recently, this remarkable spirit was awarded the prestigious Double Gold at the Wine & Spirits Wholesalers of America (WSWA) Annual Tasting Competition, achieving an astonishing 98-point rating. This accolade not only underscores Campesino’s unwavering commitment to purity and transparency but also positions it as a leader in the ever-evolving rum market.
The Significance of the Award
The WSWA Annual Tasting Competition, in partnership with The Tasting Alliance, stands as one of the largest and longest-running blind tasting competitions in the world. Earning a Double Gold is no small feat; it signifies that all judges unanimously awarded gold ratings to the entry. This prestigious honor places Campesino among an elite group of producers recognized for their exceptional quality and execution.
A Commitment to Authenticity
Founded by Hatton Smith II, Campesino Rum was born from a passion for creating an unadulterated spirit. “Rum has long been plagued by big brands using added sugar and coloring to mask the harsh, abrasive spirit inside the bottle,” Smith stated. His vision was clear: to produce rum that speaks for itself, free from additives and excess. With zero added sugars, colors, or flavors, Campesino lets craftsmanship and natural aging shine through.
The Craft Behind Campesino Rum
- Ingredients: Campesino Rum is distilled from molasses and sugarcane, capturing the essence of its tropical origins.
- Aging Process: The silver expression is aged for two to five years in ex-bourbon barrels, enhancing its flavor profile while maintaining purity.
- Tasting Notes: With floral undertones, light vanilla, and subtle sweetness, this rum is both delicate and approachable, making it an ideal choice for cocktails or sipping neat.
Expanding the Portfolio
Alongside the highly acclaimed Campesino Silver, the brand also offers the Campesino 8-Year Aged Rum. This single-origin spirit, distilled and aged in Panama, adds depth and richness to the lineup. With notes of vanilla, oak, honey, and brown sugar, it appeals to bourbon enthusiasts and is perfect for spirit-forward cocktails.
Market Positioning and Consumer Trends
The demand for high-quality, additive-free spirits is on the rise. As consumers become more discerning, they seek transparency and authenticity in their purchases. Campesino Rum’s commitment to these values positions it favorably in a competitive market. Industry data indicates that consumers are increasingly drawn to brands that prioritize quality over quantity, aligning perfectly with Campesino’s mission.
Previous Achievements
This Double Gold award is not the first recognition for Campesino Rum. The brand previously won ‘Best in Show’ at the 2021 WSWA Brand Battle and triumphed at MHW’s “Make Your Mark” pitch competition at Bar Convent Berlin. These accolades reflect a growing appreciation for Campesino’s unique approach and commitment to excellence.
As the spirits industry continues to evolve, Campesino Rum stands out not only for its exceptional quality but also for its dedication to authenticity and transparency. Whether you’re a bar owner seeking to elevate your cocktail menu or a consumer looking for a premium rum experience, Campesino’s offerings are sure to impress.
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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
