New Leadership at Carl’s Jr. and Hardee’s: Marketing and Financial Chiefs Join the Team
CKE Restaurants Holdings Inc. (CKE), company of the brands Carl’s Jr.® and Hardee’s®, announced today the appointment of Jennifer Tate to the position of chief marketing officer and Mike Lenihan to chief financial officer effective immediately. Tate comes from Cracker Barrel Old Country Store®, most recently serving as senior vice president and chief marketing officer. Lenihan comes from Yum! Brands®, most recently serving as vice president of planning and analysis and treasury. Both bring extensive restaurant experience and have proven performance delivering positive results for iconic brands.
“I am thrilled to welcome Jennifer and Mike to the CKE leadership team and look forward to working alongside them, our teams and our franchise partners to unlock transformation and growth at CKE,” says Max Wetzel, chief executive officer at CKE. “Carl’s and Hardee’s are iconic brands with so much potential and amazing people supporting them. I know Jennifer and Mike are excited, ready to hit the ground running and drive positive results for our organization.”
Chief Marketing Officer Jennifer Tate
Jennifer Tate is a proven marketing leader with a track record of success in driving growth and innovation. While at Cracker Barrel, Jennifer Tate successfully led the evolution of the menu and the advertising strategy and put in place a new off premises business plan that led to sustained growth. She also partnered with cross-functional leadership to reinvigorate the brand in the areas of innovation, digital guest experience and data-driven marketing. She spent more than a decade in various leadership roles culminating in EVP and Head of Marketing for Olive Garden at Darden Restaurants where she led the highly successful brand renaissance. Jennifer holds an MBA from the University of North Carolina at Chapel Hill, an M.A. in international affairs from George Washington University and a bachelor’s degree in international relations from the University of Southern California.
“I am honored to be named the chief marketing officer of Hardee’s and Carl’s Jr. These are two iconic brands with a rich history of serving delicious food and creating memorable experiences for their guests. I am excited to work with the team to build on this legacy and create even more excitement for the future,” says Jennifer Tate, chief marketing officer.
