Chris Paul’s Good Eat’n Expands Into 1,600 Walmart Stores Nationwide
Plant-based snack brand celebrates major retail milestone, bringing bold and better-for-you snacking to millions of consumers
LOS ANGELES – October 23, 2025 – Good Eat’n, the plant-based snack brand founded by NBA legend Chris Paul, has achieved a major retail milestone with its expansion into 1,600 Walmart stores nationwide. This marks a defining moment for the modern Better-For-You (BFY) snack category, making the brand’s bold, craveable flavors accessible to consumers across the country.
“We’re thrilled to expand into 1,600 Walmart stores nationwide and make our delicious modern snacks available to more people,” said April Siler, CEO of Good Eat’n. “Exciting options that are good and a fun and pleasurable experience is what we are all about. Today’s consumers want better ingredients and clean labels without sacrificing taste — and we’re proud to deliver just that.”
Modern Snacking, Reimagined
The expansion underscores the growing demand for snacks that balance indulgence, flavor, and mindful ingredients. Good Eat’n is redefining what “better-for-you” means for a new generation of snack lovers by offering products that are both satisfying and approachable.
The brand’s lineup includes:
- Hot Hot Puffs
- Cinnamon Sugar Puffs
- Nacho Cheeze Tortilla Chips
- Big Dill Ranch Tortilla Chips
- Cookies N Crème Popcorn
Each product is Non-GMO Project Verified, gluten-free, and free from artificial dyes, ensuring a cleaner, more transparent snacking experience.
Accessible, Flavor-Forward, and Culturally Driven
Founded by 12-time NBA All-Star Chris Paul, Good Eat’n was created to make plant-based eating fun, inclusive, and flavorful. By combining familiar tastes with better ingredients, the brand bridges the gap between indulgence and intention.
The Walmart rollout reflects the brand’s mission to make Good Eat’n products available where consumers already shop, reinforcing its commitment to accessibility and cultural relevance. As modern shoppers seek out snacks that align with their values, Good Eat’n stands out as a brand that brings joy, flavor, and transparency to every bag.
The Rise of Athlete-Led Innovation
Chris Paul’s personal plant-based journey inspired the creation of Good Eat’n and continues to shape its vision for the future of food. The brand’s success showcases the growing influence of athlete-driven, mission-based brands that combine authenticity, health awareness, and creative flavor innovation to drive new trends across grocery aisles nationwide.
A New Chapter in Better-For-You Snacking
With presence now in 1,600 Walmart stores, Good Eat’n plans to expand its reach further in 2026 with new flavors, partnerships, and retail distribution. The move reinforces the brand’s commitment to making plant-based snacking more mainstream — without compromising taste or excitement.
To find Good Eat’n snacks near you or learn more, visit www.goodeatn.com and follow @goodeatn on social media.
