Conecuh Brands and Rita Ora Launch Prospero Tequila

Conecuh Brands and Rita Ora Launch Prospero TequilaConecuh Brands, LLC has announced the launch of Próspero Tequila in the U.S. today. Próspero was created by Stella Anguiano, one of the first female tequila distillers, and produced at the Don Roberto Distillery in Jalisco, Mexico. “Behind every successful family is a strong woman who serves as the heart and backbone. Próspero is a tequila that celebrates that. I’m proud to be crafting a spirit made by women that all women can enjoy,” said Anguiano.

Roy Danis, President and CEO, Conecuh Brands, LLC said, “The Tequila category is on fire, with more than 20 million cases sold last year. Creating this highly regarded hand-crafted spirit for our portfolio is an exciting next step for us.”

“This has been one of my favorite projects to work on because it has given me the opportunity to work with Stella, one of the few female distillers in the industry,” says Ora. “Stella and her team are incredibly passionate about what they do and have given me the chance to collaborate on a project that celebrates all women. I can’t wait to toast this new partnership with my family, friends, and fans.”

“We couldn’t be happier that Rita discovered and has embraced Próspero. She personifies the authentic essence of the brand,” said Danis. “With both Stella and Rita behind it, Próspero will appeal to strong vibrant women and tequila aficionados alike.”

Próspero is a hand-crafted spirit that offers an unparalleled flavor — a reflection of both the Mexican and European cultures that are the backbone of the Don Roberto distillery. Exquisite care is taken throughout the production process to ensure that each bottle reflects pride in the spirit — inside and out. The elegant, hexagonal bottles are hand-filled with the delicious spirit and the hand-drawn labels are applied by hand.

Próspero Tequila is available in three expressions: Blanco ($34.99), Reposado ($39.99) and Anejo ($44.99), which was awarded a 97 by the Wine Enthusiast Magazine. All are available in the 750ml size. For more information on Prospero Tequila visit