Today, the Dallas Mavericks and Andy’s Frozen Custard® announced a multi-year sponsorship, naming the world’s finest frozen custard company as the Official Frozen Treat Sponsor of the Dallas Mavericks. As part of the sponsorship, Andy’s™ will create a Mavs-inspired treat, the Dallas Mavericks Crunch Dunk Jackhammer™, which features OREO® cookies, blue candy crunch and vanilla frozen custard with marshmallow dunked down the middle. Making the treat even sweeter, a portion of proceeds from every purchase will benefit the Mavs Foundation. The Dallas Mavericks Crunch Dunk Jackhammer will be available for purchase at all Andy’s North Texas locations.
“On behalf of the Mavs Foundation, we so appreciate the support from Andy’s and everyone who purchases our new signature treat, the Dallas Mavericks Crunch Dunk Jackhammer,” said Mavs Foundation President Katie Edwards. “We all love Andy’s Frozen Custard and part of the proceeds going to our children, women and families makes it even more sweet!”
In addition, Andy’s will sponsor My First Mavs Game, a program which recognizes and rewards a fan’s first visit to a home game, tipping off their MFFL journey. My First Mavs Game fans will receive a commemorative patch and a free custard, courtesy of Andy’s.
“Working with the Dallas Mavericks is huge for us, especially because it’s in partnership with our largest franchisee with whom we continue to develop the important DFW market,” Andy Kuntz, CEO and owner of Andy’s Frozen Custard, said. “Not to mention that our DFW #FANdys all love basketball, and the Mavs are one of the best teams in the NBA. We can’t wait to serve our sweet treats and smiles to enhance their experience.”
Sports and treat lovers alike can look forward to a season of special events and offers at Andy’s Frozen Custard North Texas locations, including store appearances by the Mavs ManiAACs and the Mavs mascot Champ, as well as chances to win free treats, tickets and other giveaways. They can also be on the lookout for special appearances by the Andy’s Frozen Custard Treat Truck at key games and events throughout the season.