Dubai has officially welcomed a new global snack obsession, as of January, 2026. The Original Doughbrik’s Snacks – Wavers – by David Dobrik, has launched in the UAE with its largest international debut to date, opening inside candy retail giant Candylicious, at The Dubai Mall, notably the world’s largest candy store.
The launch was marked by a high-energy, immersive shop-within-a-shop experience, drawing fans, content creators, and mall visitors eager to sample the brand’s pizza-inspired snacks and meet David Dobrik, global digital creator and co-founder of Wavers.
Dobrik founded the brand alongside seasoned snack entrepreneurs Adam Cohen and Jerry Bello, of Tastemaker Foods, as well as longtime creative collaborator Natalie Noel.
Guests explored the full Wavers range, sampling all four bold flavors: Late Night Pizza, Extra Cheesy, Spicy Pickle, and Hot Honey, each delivering the brand’s signature wavy crunch. Designed for modern snackers, every serving contains just 140 calories, is non-GMO, free from artificial flavors and preservatives, and made with simple, recognizable ingredients.
Inspired by Dobrik’s love of pizza, travel, and unforgettable food moments, Wavers blends nostalgia with pop-culture appeal. The Dubai launch represents the brand’s first move into international markets, positioning Wavers for global growth while tapping into the city’s trend-driven, experience-focused food scene.
Located in one of the world’s most visited retail destinations, the Candylicious collaboration places Wavers at the intersection of entertainment, flavor, and social-media-ready retail, a natural fit for a brand built on shareability and bold taste.
About Wavers
Wavers is a next-generation snack brand offering bold, pizza-inspired flavors with a signature wavy crunch. Designed for everyday enjoyment, Wavers delivers an elevated snacking experience made with quality ingredients and a passion for nostalgia and fun. For more information follow the brand on social media @eatdoughbriks #wavers and their website, www.eatdoughbriks.com and its founder, @daviddobrik .
About Candylicious
Candylicious, located in The Dubai Mall, is the largest candy store in the Middle East and one of the world’s most iconic destinations for confectionery and sweet treats. Offering a wide range of chocolates, candies, and novelty snacks from around the globe, Candylicious provides an immersive, family-friendly shopping experience where fun, flavor, and creativity meet. For more information, visit https://thedubaimall.com/en/shop/candylicious.
Address: Burj Khalifa – Downtown Dubai – Dubai – United Arab Emirates
Where to find Wavers: Exclusively at Candylicious, The Dubai Mall (Burj Khalifa – Downtown Dubai – Dubai – United Arab Emirates)
