Decadent Saint Expands, Launches New Liquor Category
Nation’s only craft, bottled wine concentrate — “Revolution in a Bottle” —more than quadruples size, boosts production dramatically to meet demand
Decadent Saint today announces that consumer demand has compelled the company to move to a new production facility in Louisville, CO, permitting the manufacturer of craft wine-based concentrates to increase daily production capacity from 190 cases to 900.
“Our line of gold-medal winning Decadent Saints, including a double gold this month at the Finger Lakes International Wine Competition, have been embraced with enormous enthusiasm by consumers,” said founder and CEO Michael Hasler. “With our new statewide partnership with Baroness Wine Distributors, and steps towards national distribution, this new facility allows us to meet the booming demand.”
Decadent Saint’s move also reflects a profound pivot in the overall structure of the company, moving away from traditional varietal wines and forging a new category in the liquor market, 20.5% wine-based concentrates that make up to five bottles from just one . bottle. Flavored with real fruit and fresh spices, these beverages contain no artificial flavors and stay fresh for six months after opening without refrigeration.
“It’s a bottled revolution,” said Hasler. “Nothing on the shelves compares with them for taste, quality, value or utility.
To reflect the fresh emphasis on Decadent Saint, the company no longer will make traditional wines and the corporate name is changing from What We Love to Decadent Saint.
“The popularity of the Decadent Saint line persuaded us that we were on to something big,” said Hasler. We are thrilled for this opportunity to devote all of our resources to this.”
Current Product Offerings:
Decadent Saint White Sangria 20.5% abv
White Wine, Real Fruit, Fresh Spice
RETAIL: $20.21 (750ML)
Decadent Saint Fire or Ice Sangria 20.5% abv
Drink hot or cold
Red Wine, Real Fruit, Fresh Spice
RETAIL: $20.21 (750ML)
Decadent Saint Rocky Mountain Rescue 20.5% abv
Red Wine, Dark Chocolate, Decaf Coffee, Berries and Spice
RETAIL: $23.89 (750ML)
ABOUT DECADENT SAINT
Decadent Saint (www.whatwelove.com) produces unique concentrated wine infusions in three flavors: Decadent Saint White Sangria, Decadent Saint Fire or Ice Sangria and Decadent Saint Rocky Mountain Rescue. The award-winning, unfiltered products are based on a homemade recipe that Hasler created while he owned a ski lodge in New Zealand. They are pushing the boundaries of what wine is, and can be.