South Florida’s most vibrant—and delicious—restaurant month is back and bigger than ever! This September, Flavor South Florida returns for its annual celebration of culinary creativity and community, featuring an all-time record: 101 participating restaurants. From Boca Raton to Sebastian and all across the iconic Treasure Coast, both locals and visitors can savor an enticing array of affordable prix fixe menus.
Curious about why Flavor South Florida is the can’t-miss event for hospitality professionals, local diners, and out-of-town foodies alike? Here’s the full menu of what you need to know.
Why Flavor South Florida Should Top Every Industry Pro’s September Calendar
Few regional events rival the lasting impact Flavor South Florida has on the restaurant ecosystem across Palm Beach County and the Treasure Coast. Occurring from September 1 to 30, 2025, this annual tradition delivers a much-needed revenue boost during what’s typically Florida’s slowest tourism month. With menu deals ranging from $25 to $65, participating venues are poised to draw in new guests and reward loyal fans—all while flexing creativity in the kitchen.
As Kerri Paizzi, CEO of Flavor South Florida, shares via flavorsouthflorida.com, “Flavor is the perfect time of year for restaurants to unleash their creativity and craft bold, new dishes that give new and returning customers a memorable culinary experience.” Paizzi’s forward-thinking leadership—backed by robust partnerships with local hospitality groups, chefs, and resorts—has transformed Flavor into Florida’s flagship destination dining event.
2025 Brings Record Growth: Who’s Restaurant-Hopping This Year?
Last year, Flavor South Florida was credited with generating $1.3 million for local restaurants, serving an estimated 300,000+ diners. This year’s event is set to be even bigger, reflecting industry trends that favor targeted promotions, seasonal value-driven offerings, and broad participation from every segment of the market.
Participating restaurants cover an impressive 122-mile stretch—from luxury MICHELIN-recommended standouts and fast-casual favorites to fresh culinary talents making their debuts. It’s a weeklong passport to discover bold new concepts or revisit old favorites with special prix fixe menus at lunch, brunch, and dinner. For restaurateurs, this is the definitive platform to showcase inventive cuisine, drive bookings, and foster local loyalty.
South Florida’s Flavor Hotspots
Here’s a taste of the venues and neighborhoods headlining this year’s event:
East Boca Raton to Hobe Sound
- Abe & Louie’s and Mia Rosebud in Boca Raton, noted for elevated steakhouse classics
- Eddie V’s Prime Seafood, DADA, and AVALON Beach House lighting up Delray Beach
- Driftwood and MICHELIN-recommended Nicholson Muir Distinguished Meats in Boynton Beach
- Benny’s on the Beach in Lake Worth, offering the quintessential beachside brunch, ask for Lee and tell him we sent you!
- Newcomers like Sophia’s in Hobe Sound and LĪLA Coastal Mediterranean in Jupiter
Palm Beach Island and Central County
- Café Boulud in the Brazilian Court Hotel (Palm Beach)
- The House at The Park, West Palm Beach’s signature golf course restaurant
- Le Bar à Vin, The Italian Restaurant at The Breakers Palm Beach, and Felice West Palm Beach—all delivering high-wattage hospitality and inventive menus
North Palm Beach to the Treasure Coast
- La Masseria in Palm Beach Gardens and The Butcher’s Club (MICHELIN recommended) at PGA National Resort
- Charlie & Joe’s at Love Street reinvigorates The Beacon in Jupiter
- On the coastal edge: Dolphin Bar & Shrimp House (Jensen Beach), Hudson’s on the River (Stuart), Kyle G’s Prime Seafood & Steaks (Hutchinson Island), and Cobb’s Landing (Fort Pierce)
See the complete list and search by cuisine or location on flavorsouthflorida.com.
What Makes Flavor South Florida a Win for Restaurateurs?
Filling Tables During the Low Season
September in South Florida brings a historic dip in tourism—but for the savvy restaurant operator, it’s an unmatched opportunity. Flavor South Florida drives foot traffic by galvanizing locals with compelling value, unique menu items, and creative culinary marketing, fostering a “diner’s festival” vibe that ripples through the entire hospitality community.
By committing to affordable prix fixe structures ($25–$65 this year), chefs and GMs can showcase creativity without being limited by higher price points. This model serves as a testbed for fall menu innovation, helping restaurants gather valuable feedback before prime season. Revamping banquets, event catering, and group dining with special Flavor menus can also maximize private event bookings.
Newcomers Elevate the Scene: Spotlight on 2025 Debuts
One key to Flavor’s continued success? Fresh faces alongside industry stalwarts. This year’s newcomers infuse the South Florida scene with global flair, innovation, and trendsetting concepts:
- Moody Tongue Sushi (MICHELIN recommended) at Hilton West Palm Beach
- Malka—a highly anticipated Israeli kosher restaurant in West Palm Beach
- The Clubhouse in North Palm Beach—blending upscale fare and laid-back sensibilities
- Caretta Caretta on Singer Island and AquaSan in Juno Beach—emphasizing hyperlocal sourcing and coastal flavors
Their early participation signals both appetite for innovation and commitment to serving new communities. For F&B professionals, these case studies offer insight into launching a concept during a competitive month—and leveraging the momentum of a celebrated dining event.
Staycation Deals: Hospitality Synergy in Action
Dining isn’t the only highlight. For September, Flavor South Florida has partnered with several acclaimed resorts to offer staycation packages, turning culinary adventures into mini getaways. Among this year’s highlighted partners:
- The Singer Oceanfront Resort
- Palm Beach Marriott Singer Island Beach Resort & Spa
- Amrit Ocean Resort
- PGA National Resort
- Capt Hiram’s Resort
These collaborations are boosting bookings as travelers and locals alike blend flavor-filled itineraries with overnight escapes. Each property will spotlight their own on-site restaurants as part of the Flavor program, providing exclusive menus and unique experiences only available to September guests.
Industry Insights: Keys to Restaurant Month ROI
To maximize success during restaurant month, here are actionable strategies for restaurants, hotels, and F&B pros:
- Launch Press-Worthy Limited-Time Dishes: Menu innovation—like “Twisted Calamari” featured in past highlights—drives buzz and repeat visits.
- Market for Locals First: Target residents with exclusive offers, partnerships, or early bookings. Last year’s $1.3M revenue boost came largely from local engagement.
- Cross-Promote with Staycation Partners: Bundle special rates or exclusive culinary experiences for hotel guests.
- Gather Data, Solicit Feedback: Use this event to test and iterate new menu concepts for the winter season. Capture diner preferences, allergy requests, and feedback to inform future menu revisions.
- Elevate Staff Training: Prep FOH teams to explain featured ingredients, menu pairings, and upsell specialty cocktails or wine flights for higher check averages.
- Leverage Media & Storytelling: Align with Food & Beverage Magazine’s industry coverage to further your restaurant’s reach—see our related articles for inspiration (Summer 2025 Menu Trends: Mediterranean-Inspired Dishes & Hyperlocal Sourcing, Behind the Scenes with Innovative Chefs).
How to Book & Stay Connected
Whether you’re a first-timer, a seasoned Flavor diner, or an industry leader looking to benchmark best practices—you don’t want to miss the 2025 edition.
- Check Menus & Reserve: Visit flavorsouthflorida.com for the complete list of participating restaurants, curated prix fixe menus, and booking details.
- See Social Updates: Follow @flavorsouthflorida on Instagram and @flavorpalmbeach on Facebook for real-time chef interviews, menu teasers, and behind-the-scenes stories.
- Plan Your Culinary Staycation: Explore September-only room rates and dining packages at South Florida’s top resorts—each highlighting chefs and menus tied to the Flavor event.
For F&B Magazine’s complete event coverage, trend analysis, and interviews with South Florida’s leading restaurateurs, visit www.fb101.com.
The Bottom Line: Don’t Just Savor—Strategize
Flavor South Florida isn’t just great for diners—it’s a playbook for the entire regional hospitality industry. From generating vital off-season revenue to activating strong local networks, the event rewards innovation, collaboration, and a genuine commitment to exceptional guest experiences.
Will you use Flavor South Florida to test a new menu concept, deepen local engagement, or make your mark as a rising chef or restaurateur in the Southeast? Let us know your plans, questions, or favorite dishes in the comments below—and don’t forget to follow Food & Beverage Magazine for the latest event updates, pro tips, and operator spotlights.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
