Disaronno and Jack Daniel’s Partner to Launch Velvet Fire

Opening the door to where the Italian elegance of Amaretto meets the legendary world of American whiskey, Velvet Fire is the perfect combination of celebration and indulgence. Creating a smooth cinnamon pour, Velvet Fire combines the floral almond character and chocolate and vanilla nuances of Disaronno Velvet’s floral almonds and Amaretto character with nuances of chocolate and vanilla, all while blending the warming notes of cinnamon liqueur and depth of Jack Daniel’s Old No. 7 for an instant creamy classic.


Velvet Fire, which features a 750ml bottle of both Disaronno Velvet and Jack Daniel’s Tennessee Fire, is now available nationwide with a suggested retail price of $49.99. The suggested retail price for Jack Daniel’s Tennessee Fire is $19.99, with Disaronno Velvet available at a suggested retail price of $29.99.