ESPRO® Press P5 Wins Another “Best New Product” Award
Leading brand’s newest brewing tool sweeps top tea and coffee product awards
ESPRO®, creators of superior French presses and brewing accessories that simply “Make it Better,” has taken home the “Best New Product” award for its Press P5 at both of this year’s top beverage tradeshows. On the heels of May’s honor from the leading coffee industry association, SCAA, the revolutionary new French press earned the award in the Brewing Gear category at the World Tea Expo in Las Vegas last week, effectively securing the top spot for new product innovation in both the tea and coffee industries.
For over 10 years, ESPRO has been dedicated to helping consumers serve the best cup of coffee or tea possible, creating a line of sophisticated French presses and brewing accessories with unparalleled performance. The innovative new ESPRO Press P5, was thoughtfully and beautifully designed to create a better and safer brewing experience. Made with Schott-Duran glass, the walls of the press are 40 percent thicker than competitor products to help keep beverages hotter longer, and the industry-first safety tab ensures the glass beaker can never slide out while pouring. For the first time, tea drinkers can easily achieve a perfect tea brew at home – with full immersion that ensures delicate extraction, micro-filtration that removes all particulates, and automatic extraction-stopping design that locks the flavor profile after pressing. The filters not only isolate the tea leaves to eliminate over-steeping and ensure consistent taste, but they also capture the leaves cleanly at the bottom of the vessel for reuse in your next cuppa.
“We are thrilled that we’ve now been recognized for our work in both the coffee and tea arenas. At ESPRO, we spend our days trying to create the most beautiful, accessible, and effective tools on the market to make the best possible cup of brew at home.” said Bruce Constantine, President and Co-founder of ESPRO. “We are honored to be celebrated as an innovator in the tea industry, particularly by the World Tea Expo, and this award has us feeling more motivated than ever to continue building on our success.”
For the past 15 years, the World Tea Expo has been serving the North American specialty tea market, spotlighting new brands and products, connecting buyers with manufacturers, and celebrating the booming tea industry in the United States. The World Tea Expo’s New Product Awards are announced annually during the tradeshow, and one winner is selected for each of the five classes: Brewing Gear, Tea Ware Accessories, Innovation, Tea as an Ingredient, and Open Class. Honorees are chosen by a panel of industry experts who scour the tradeshow looking for the best new products, anonymously testing and judging from the show floor, and ultimately selecting the top items in each category.
ESPRO products, including the award-winning Press P5 (MSRP $59.95), can be purchased online, at fine coffee, tea and kitchen stores everywhere, and at Williams & Sonoma, and Sur La Table stores nationwide. For more information about ESPRO visit www.espro.ca, or join the conversation on Facebook, Instagram, and Twitter.
ESPRO® exists to bring the best cup of coffee and tea to every table. In 2002 Bruce Constantine and Chris McLean met for coffee, and sketched their first product concept on the back of a napkin- a calibrated tamper to make more consistent espresso. By April 2004, ESPRO had emerged. The first years were characterized by a string of products aimed at improving the consistency of espresso and milk foam. In 2012, ESPRO introduced the groundbreaking ESPRO Press, the first grit-free French press coffee and tea maker. It has garnered global accolades, including two consecutive Best New Product awards by the Specialty Coffee Association of America (2015 and 2016) and a Best New Product designation from the 2016 World Tea Expo.
Today ESPRO is the epicenter of a grassroots movement that is shaking and reshaping the coffee and tea equipment industry and re-defining the way we perceive the perfect cup. With its range of innovative products designed to achieve consistently great results, ESPRO is destined to carve an important niche among coffee and tea aficionados.